Chavez for Charity (CFC) is a line of jewelry founded by Julie Marie Chavez and Joe Cerbo, launched in 2013. Chavez uses the line to raise money and awareness for more than a dozen charities; donating a portion of the proceeds based on the color of jewelry purchased. Each bracelet is unique and features different beads, stones, and charms.[1]

In 2013, Chavez for Charity donated a total of $165,000.[1] From 2013 to early 2015 the total amount donated is reported to be $400,000, which was disbursed to its partner charities.[2] Julie Marie Chavez was honored at the January 2014 Pre-Grammy Party for the Whole Planet Foundation.[3][4]

Accessory Lines

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Chavez for Charity is best known for its generous donation amount of 25% and has reached $1 Million dollars in donations. The accessory line includes signature and children's lines, with each line supporting 10 different charities.[5] The signature line includes Alex's Lemonade Stand Foundation, Water.org, V-Day,[6] Fisher House Foundation,[6] Gift for Life,[7] Dr. Susan Love Foundation,[8] Whole Planet Foundation,[9] Partners In Health,[10] Matthew Shepard Foundation[10] and Best Friends Animal Society. The Chavez for Charity Kids line is composed of charities relating to children's issues, including STOMP Out Bullying, Pencils of Promise, Whole Kids Foundation,[11] After-School All-Stars, The Lunchbox Fund, Jumpstart for Young Children, HollyRod Foundation, Geffen Playhouse .[5]

Each charity is represented by a different color. Chavez for Charity donates 25% of its gross profits to the charity that corresponds with the colors purchased.[10]

References

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  1. ^ a b "NYNOW Winter 2014". Artsyologist. Archived from the original on 9 August 2014. Retrieved 5 June 2014.
  2. ^ GDA Staff (30 December 2014). "Chavez for Charity Partners with Gift for Life". Gift and Decorative Accessories. Retrieved 14 January 2015.
  3. ^ "Looking Back at Our Pre-Grammy Party". Whole Planet Foundation. 9 April 2014. Retrieved 5 June 2014.
  4. ^ "2014 Pre-Grammy Red Carpet Event". Youtube: Whole Planet Foundation. Retrieved 5 June 2014.
  5. ^ a b Sabarese, Angela (Summer 2014). "Local Businesswoman Makes a Difference Worldwide". North Jersey Woman: 8–9.
  6. ^ a b "Twice as Nice". Better Homes and Gardens. December 2013.
  7. ^ GDA Staff (30 December 2014). "Chavez for Charity Partners with Gift for Life". Gifts and Decorative Accessories. Retrieved 14 January 2015.
  8. ^ "Bracelets for a Cause". Retailing Insight (June/July 2014).
  9. ^ "Our Newest Partner- Chavez for Charity". Whole Planet Foundation. Retrieved 5 June 2014.
  10. ^ a b c "chavez for charity- Supporting is so important!". No. September 23, 2013. Wiscasset Newspaper. Retrieved 5 June 2014.
  11. ^ "Home". wholekidsfoundation.org.