Cheap Cheap Cheap is a British television game show produced by Hat Trick Productions for Channel 4, presented and created by Noel Edmonds. Billed as "a game show that thinks it's a sitcom", the show takes place in a fictional general store and centres on a game show, hosted by the store owner (Edmonds).[1][2] He is joined by the shop's eccentric staff, played by actors who appear throughout the game.[3]

Cheap Cheap Cheap
GenreGame show
Created byNoel Edmonds
Directed bySteve Smith
Presented byNoel Edmonds
Starring
Composers
Country of originUnited Kingdom
Original languageEnglish
No. of series1
No. of episodes30
Production
Executive producers
Producers
  • Neil Gallery
  • Monica Long
Production locationThe Bottle Yard Studios
CinematographyAndy Robertson
Editors
  • Cas Casey
  • Duncan Armstrong
Camera setupMultiple-camera setup
Running time45 minutes
Production companyHat Trick Productions
Original release
NetworkChannel 4
Release14 August (2017-08-14) –
22 September 2017 (2017-09-22)

Edmonds conceived the idea and showed it to the Hat Trick Productions managing director Jimmy Mulville. The pair agreed to develop the premise and filmed the show's pilot episode after the production company constructed a studio inside a recreation area in Somerset. The television channel Channel 4 viewed the pilot and ordered a series of thirty episodes to be filmed.[4]

Pairs of contestants are invited up to win an increasing amount of money by correctly picking the cheapest of three similar items, taken from the shop's stock. If they fail to guess the cheapest item they are eliminated from the game and lose all their money.[5] The maximum amount of winnable money was £25,000.[6]

References

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  1. ^ Power, Ed (18 August 2017). "Is Noel Edmonds' Cheap Cheap Cheap the most tragically weird show ever made?". The Telegraph. Retrieved 6 September 2017.
  2. ^ Heritage, Stuart (14 August 2017). "Noel Edmonds: TV's emperor of folly". The Guardian. Retrieved 6 September 2017.
  3. ^ Weatherby, Bronwen (10 August 2017). "'Cheap Cheap Cheap': Noel Edmonds returns to Channel 4 with 'craziest of comedy game shows'". Bristol Post. Retrieved 31 May 2020.
  4. ^ Blazeby, Miranda (28 March 2017). "Hot Picks: Cheap, Cheap, Cheap". Broadcast. Retrieved 16 September 2019.
  5. ^ "Cheap Cheap Cheap". Hat Trick Productions. Retrieved 6 September 2017.
  6. ^ Houghton, Rianne (14 August 2017). "Viewers say no no no to Noel Edmonds' new gameshow Cheap Cheap Cheap". Digital Spy. Archived from the original on 8 January 2021. Retrieved 16 September 2019.
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