Cheers Wines is a Chinese wine import company headquartered in Beijing with partner stores throughout China. It is a WSET APP (Wine, Spirit and Educational trust Approved Program Provider). The company's slogan is Cheers makes you smile.
 | |
| Industry | Hospitality |
|---|---|
| Founded | 2011 |
| Founder | Claudia Masueger |
| Headquarters | 12-153 Jianguomenwai Diplomatic Residence Compound No1 XiushuiJie, Chaoyang District |
Number of locations | 39 (2016) |
Area served | China |
| Website | www |
Cheers Wines has been featured in various online magazines and news websites such as China Daily,[1] Thatsmags.com,[2][3] PwC CEO Magazine,[4] The Beijinger,[5][6][7][8] Harper's Bazaar,[9] City Weekend[10][11][12] and The Business Cuisine.[13]
History
editClaudia Masueger immigrated to China in 2008 and founded a business-to-business wholesale wine company called MQ Wines. The Masueger family, originally from Switzerland, has been in the wine business since 1898. Masueger founded Cheers Wines in 2011 after the MQ Wines warehouse burned down.[14] Cheers Wines grew from 4 stores in 2011 to 39 stores in 2016[15] after investment from the Swiss company Moevenpick.
In 2016, Cheers Wine opened at the Topwin Centre, in the heart of Sanlitun, in Beijing.[16][17] The company received the "Most Potential Franchise Star in 2016" award from Entrepreneur's 500.[18]
Awards
edit- The Beijinger Bar & Club Awards: Best For Wine 2015 & 2016[19]
- Beijing Expat Life Awards: The Best Wine Shop 2015 & The Best Wine Bar 2016
- China Wine & Spirits Awards 2015: CHEERS wine master Angqian Niu is always invited to be part of the jury to select the best wines
- Entrepreneur's Franchise 500® (Entrepreneur China): The Most Potential Franchise Star In 2016[18]
- Wines of Germany - 2016德国葡萄酒年会暨颁奖晚宴圆满落幕: 2016 Best Retailer[20]
References
edit- ^ "Wine retailer has many reasons to be cheerful". China Daily. Retrieved 16 February 2017.
- ^ "Bartisans: Claudia Masüger of CHEERS". That’s Mags. Retrieved 1 October 2016.
- ^ "Cheers Wine Expert Explains 3 Essential Steps". That’s Mags. Retrieved 13 February 2017.
- ^ "In China you need to be faster, more professional and more creative than the competition". PwC CEO Magazine. Retrieved 15 June 2015.
- ^ "Wining and Dining: Cheers and Feast Collaboration Dinner, April 21". The Beijinger. Retrieved 21 March 2016.
- ^ "Celebrating 5 Years of Cheers and Founder Claudia Masüger's Favorite Sangria Recipe". The Beijinger. Retrieved 14 April 2016.
- ^ "Yashow Management Evicts Cheers". The Beijinger. Retrieved 6 June 2016.
- ^ "Weekend in Nightlife: Birdy Nam Nam, Rødhåd, Cheers Wine Tasting, and More!". The Beijinger. Retrieved 25 November 2016.
- ^ "#芭莎福利社# 有美景、有美酒、有美人，芭姐的葡萄酒畅饮大趴体简直爽翻天~小伙伴们，快来". Harper's Bazaar. Retrieved 2 December 2016.
- ^ "Caption This Moment and Win Prizes". City Weekend. Archived from the original on 12 September 2016. Retrieved 8 September 2016.
- ^ "Win: One Year of Cheers Wines". City Weekend. Archived from the original on 9 March 2017. Retrieved 15 December 2016.
- ^ "Valentine Ideas For Any Budget". City Weekend. Archived from the original on 12 March 2017. Retrieved 8 February 2017.
- ^ "Breaking into the Young Chinese Drinking Market with Claudia Masueger, Founder and CEO of CHEERS Wines 齐饮". The Business Cuisine. Archived from the original on 23 March 2017. Retrieved 28 October 2016.
- ^ "CHEERS gets stuff out of Yashow, plus a 'trial by fire'". Beijing Boyce. Retrieved 4 July 2016.
- ^ CHEERS Wines Shenzhen 瑞品齐饮, www.shenzhenparty.com
- ^ "Guess Where Cheers is Opening Their Newest Store on Sep 3". The Beijinger. Retrieved 2 September 2016.
- ^ "CHEERS齐饮进口葡萄酒吧概念店亮相三里屯通盈中心". money.china.com. Archived from the original on 23 March 2017. Retrieved 30 November 2016.
- ^ a b 中国高成长连锁行业年终评选全年启动, www.kaidianbang.com, archived from the original on 2017-03-23, retrieved 2017-03-22
- ^ "The People Have Spoken: The Beijinger 2016 Bar & Club Award Winners Are ..." The Beijinger. Retrieved 14 August 2016.
- ^ "2016德国葡萄酒年会暨颁奖晚宴圆满落幕". www.winesofgermany.com.cn. Retrieved 12 January 2016.