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Cheezels are a brand of Australian snack food currently produced by Snack Brands Australia. Made from corn and rice, they are a crisp puffy ring with a strong, savoury cheddar cheese flavour and aroma. They are similar in texture to cheese puffs, American Cheetos, or Canadian Cheezies.
| Product type | Cheese puffs |
|---|---|
| Owner | Snack Brands Australia |
| Introduced | 1971 |
| Markets | Oceania |
| Previous owners | Malaysia: Danone Kraft Foods |
| Registered as a trademark in | Snack Brands Australia (Australia) Cheezels Mondelēz International (Malaysia) Cheezels |
| Tagline | Finger-Licious Fun! (Australia) |
| Website | www |
| Nutritional value per 100 g (3.5 oz) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 2,220 kJ (530 kcal) | ||||||||||||
56.4 g | |||||||||||||
| Sugars | 4.9 g | ||||||||||||
| Dietary fibre | 1 g | ||||||||||||
30.9 g | |||||||||||||
| Saturated | 14.9 g | ||||||||||||
| Trans | 0.4 g | ||||||||||||
| Monounsaturated | 11.6 g | ||||||||||||
| Polyunsaturated | 4.0 g | ||||||||||||
6.9 g | |||||||||||||
| |||||||||||||
| †Percentages estimated using US recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation from the National Academies.[2] | |||||||||||||
In some countries they are distributed by Laura Matte (which since 2016 has been owned by Universal Robina Corporation,[3] and previously by The Real McCoy Snackfood Company[4]). In Malaysia, Cheezels were originally produced by Danone and later by Kraft Foods, and are currently owned by Mondelēz International, together with Twisties. In New Zealand, Cheezels are manufactured by Bluebird Foods Ltd a PepsiCo company.
History
editAccording to any modern packet of Cheezels, the snack entered the market in 1971.[5] Company folklore has it that the creative team were stuck for a name when the boss chipped in with "Just call 'em Cheezels".[citation needed]
As of 2017 Cheezels are gluten free.[6]
Flavours
editUsually, Cheezels are made from corn and rice,[7] and many kinds of powdered cheeses. Other flavours of the snack have been produced by Snack Brands Australia, such as:
- Original Cheese
- Pizza
- Smokin' BBQ
- Cheese & Bacon - also previously known as Rashers Cheese & Bacon
- Hoops & Crosses Burger Flavoured - cheeseburger-flavoured Cheezels shaped like the Xs and Os in the game tic-tac-toe
- Minis - miniature versions of Cheezels
- Chilli Cheese
See also
editReferences
edit- ^ United States Food and Drug Administration (2024). "Daily Value on the Nutrition and Supplement Facts Labels". FDA. Archived from the original on 2024-03-27. Retrieved 2024-03-28.
- ^ National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). ISBN 978-0-309-48834-1. PMID 30844154. Archived from the original on 2024-05-09. Retrieved 2024-06-21.
- ^ Whalley, Jeff (17 August 2016). "Cheezels sail offshore as chip company sells to Universal Robina Corporation". Herald Sun. Retrieved 30 July 2017.
- ^ The Real McCoy Snackfood Company (April 29, 2008). "THE REAL McCOY BUYS ARNOTT'S SALTY SNACK FOODS". The Real McCoy Snackfood Company. Archived from the original on May 6, 2008. Retrieved October 7, 2015.
- ^ Every modern packet of Cheezels.
- ^ "March Gluten Free Finds • The Aussie Coeliac". The Aussie Coeliac. 2017-03-26. Retrieved 2024-07-13.
- ^ Snack Brands Cheezels web page