Christopher Eves is a product designer and inventor. Eves, and his nephew Luke Booth, successfully participated in the BBC television show Dragons' Den and received investment to launch their packaging solutions[buzzword] for the FMCG[clarification needed], Retail & Leisure markets.[1]
Background
editEves studied Product & Transport Design at the Coventry University and Industrial Design at the Central Saint Martins (CSM) in London. Whilst at CSM, Eves was the overall winner of the Tetley Tea packaging award, exploring cultural values and rituals involved in tea drinking. He also designed and patented a 3-way Christmas cracker.[2] Whilst in his final year, he explored the link between emotion and sustainability.[3] After graduating from CSM Eves worked at a start-up footwear company Sneakart. Dedicating time to the sneaker seeker program which aims to expose young kids to the wonders of sneakers through customisation, workshops and lectures. After a stint concept generating for the Lego concept lab he started work at Lotus cars.[4] In 2011 Eves set up P4CK with Booth.
Dragons Den
editCo-founders of P4CK, Eves and Luke Booth appeared on BBC's Dragons' Den Episode 11 Series 10.[5] Viewers saw the pair receive backing from TV star Theo Paphitis, after a nervous pitch. Paphitis committed to giving Booth and Eves £50,000 for 30% equity in their business.
The pair faced a grilling by the Dragons and originally pitched for £50,000 funding for 10% equity. However, Paphitis liked the idea and said that he was willing to back "two young guys trying to make it work".[6][7][8]
References
edit- ^ Francis, Batt (23 November 2012). "Uncle and nephew to appear on Dragons' Den this weekend". Slough Express. Retrieved 11 December 2012.
- ^ Ben, Hughes. "MAID". CSM. London College of Art. Archived from the original on 25 August 2012. Retrieved 11 December 2012.
- ^ Tran, Long (20 July 2007). "Courtship Jacket Looks Like Batman's Cousin". YD. Yanko Design. Retrieved 11 December 2012.
- ^ Freaker, Sneaker. "SNEAKER SEEKER WORKSHOPS". Sneaker Freaker. Sneaker Freaker Magazine. Retrieved 11 December 2012.
- ^ Zoe, Thorman. "Dragons' Den Series 10 Episode 11". BBC 2 Dragons' Den. BBC. Retrieved 11 December 2012.
- ^ Liz, Gyekye (26 November 2012). "P4CK gets backing from Dragons' Den star". Packaging News. Retrieved 11 December 2012.
- ^ Rutherford, Melanie; IOM3 (September–October 2012). "Box Clever". Packaging Professional Magazine. 35 (5): 11–13. Retrieved 11 December 2012.
{{cite journal}}: CS1 maint: numeric names: authors list (link)[permanent dead link] - ^ Nye, Jason. "P4CK – Our Story". P4CK. P4CK Ltd. Archived from the original on 4 December 2012. Retrieved 11 December 2012.