Contiki is a global tour company that caters to 18 to 35-year-olds, offering over 350 different tours in over 75 countries in Europe, Australia, New Zealand, North America, South America, Africa, the Middle East, and Asia.[1] It is a subsidiary of The Travel Corporation. Its tours historically had a reputation for partying;[2][3] however, it also operates wellness trips culturally immersive experiences that focus less on alcohol, which are more popular with Generation Z.[4]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Travel, tourism |
| Founded | 1962 in New Zealand |
| Founder | John Anderson |
| Headquarters | Geneva, Switzerland |
Area served | Worldwide |
| Parent | The Travel Corporation |
| Website | contiki |
The company owns lodging facilities in Europe, including the Chateau De Cruix,[5] a 16th century castle in the Beaujolais wine region, and the Gasthof Schoneck[6] in the Austrian Tyrol.
The name "Contiki" comes from the portmanteau 'Con' from the word 'Continent' and 'Tiki'; from the Māori referring to the first man, often symbolised as a pendant known as hei-tiki. It can also be attributed to the New Zealand slang 'Tiki-tour' describing taking a longer route to a destination in order to explore.[7]
History
editFounding years (1962)
In 1962, when New Zealander John Anderson was alone and without much money he devised a plan so that he would not have to travel alone and could see Europe for free. He put a deposit on a minibus, gathered a group of people to travel with, and spent 12 weeks exploring Europe with his group. At the end of the trip, he unsuccessfully tried to sell the minibus. As a result, he decided to promote his Europe trip again, and this time he was able to fit two trips into the summer season. The first tours were booked by 19- to 29-year-olds, starting the tradition of Contiki Holidays being for youth travellers.[8]
Late 1960s and early expansion
Contiki Travel Ltd was established in the UK in 1966. By the end of the 1960s, Contiki had expanded from European tours and was running ski programmes, along with trips in India and the Middle East.
1980s: Acquired by the Travel Corporation (TTC)
Contiki joined The Travel Corporation in the mid-1980s.
2018: Launch of Africa trips
Contiki launched its first ever safari trip[9] in Sub-Saharan Africa in 2018.
2020 - Present Day
In 2023, Contiki launched its first trip to South Korea.[10]
In 2024, Contiki launched its first trip to the Philippines.[11]
Incidents
editIn September 2011, a 23-year old Australian woman was found dead on a tour in Italy after falling ill.[12]
In December 2016, one of the company's vans went off a cliff on the way to a surf beach in the Gili Islands, killing one passenger and injuring two others.[2]
External links
editReferences
edit
- ^ "Contiki Reviews and Tours". TourRadar.
- ^ a b "New Zealand's love affair with Contiki tours". Stuff. December 10, 2016.
- ^ Burnie, Alexandra (April 7, 2014). "What really happens on a Contiki tour?". The Daily Telegraph. Archived from the original on November 9, 2016.
- ^ Spinks, Rosie (November 19, 2019). "Travel's Moment of Clarity: Sober Tourism Is a Real Business". Skift.
- ^ "Stay at the Chateau De Cruix in France with Contiki". www.contiki.com. Retrieved March 28, 2024.
- ^ "Haus Schoneck, Austria | Contiki Special Stay". www.contiki.com. Retrieved March 28, 2024.
- ^ "15 Kiwi slang words: A chocka tiki tour in jandals". The New Zealand Herald. March 20, 2014.
- ^ Anderson, John (2010). Only Two Seats Left: The Incredible Contiki Story. ISBN 978-0-646-51588-5.
- ^ "Breaking Travel News".
- ^ "Contiki launches first-ever South Korea trip | Philstar.com". www.philstar.com. Retrieved May 31, 2024.
- ^ Media, Baxter (March 8, 2024). "Contiki launches island-hopping trip to the Philippines". TravelPress. Retrieved May 31, 2024.
- ^ Kwek, Glenda (September 30, 2011). "Aussie backpacker found dead on Contiki tour". The Sydney Morning Herald.