Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals.[1] These awards can be monetary, or can include credits for free or discounted equipment.[2]
The best known example of a series with many contingency sponsorships was the NASCAR Cup Series. The front fenders of the cars were mottled with rectangular decals that teams are either required or financially encouraged to display.[1] Some of the more lucrative contingencies are the Busch Pole Award and the Sunoco Rookie of the Year Award.[1] In 2018, NASCAR moved away of contingency sponsorship stickers in the cars, instead granting such sponsors online sponsorship assets.[3]
Contingency sponsorship can sometimes include granting the right for the sponsor to use images of the driver and his car in promotional literature and advertising.[citation needed] Some contingencies require the team to use the sponsor's equipment in addition to displaying a decal.[2]
References
edit- ^ a b c "Peel, stick, race ... and wait for money". ESPN.com. 2008-03-27. Retrieved 2018-09-15.
- ^ a b "The Sports Car Club of America - Solo". Archived from the original on 2011-12-28. Retrieved 2011-12-02.
- ^ Pockrass, Bob (2018-03-14). "Anheuser-Busch inks multiyear deal to sponsor NASCAR pole award". ESPN. Retrieved 2022-06-30.
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