This article contains promotional content. (August 2024) |
Coterie is an American modern baby care brand based in New York City.[1]
| Company type | Private |
|---|---|
| Industry | Baby care |
| Founded | 2018 |
| Founder | Frank Yu |
| Headquarters | New York City , United States |
Area served | Worldwide |
| Website | www |
History
editCoterie was founded in 2018 by Frank Yu.[2] Since inception, the brand has raised a total of $26.65 million in funding, including a $2.75 million seed round in 2020 led by Willow Growth Partners, with participation from RiverPark Ventures, M3 Ventures, and TA Ventures.[3]
As of 2020, Coterie sold more than 1 million diapers per month, indicating substantial market penetration.[4] The brand has garnered endorsements by celebrities including Ashley Graham and Karlie Kloss.[5][6]
Business model
editCoterie specializes in producing absorbent and sustainable diapers, soft baby pants, plant-based wipes and other baby care products.[7][8][9]
Award
edit- 2023 – Named The Best Overall Diaper of 2023 by The Bump in their Best of The Bump Awards for the second consecutive year.[10]
References
edit- ^ Brooke Bobb,"The Ultimate Mom Hack? For Ashley Graham and Karlie Kloss, It's Following Your Instincts". vogue.com. 28 March 2023. Retrieved 26 July 2024.
- ^ Rebecca Deczynski,"When a Celebrity Comes Knocking: How to Make the Most of a High-Profile Investment". inc.com. 3 November 2022. Retrieved 26 July 2024.
- ^ Gabby Shacknai,"Babycare Brand Coterie Raises $23.8 Million In Series A Funding Round, Including Investment From Ashley Graham". forbes.com. 1 June 2022. Retrieved 26 July 2024.
- ^ Melissa Daniels,"How Coterie is making diapers into a splurge item for new parents". modernretail.co. 1 June 2022. Retrieved 26 July 2024.
- ^ Sharon Edelson,"Supermodel Karlie Kloss Makes Angel Investment In Coterie, A Diaper Company". forbes.com. 7 May 2023. Retrieved 26 July 2024.
- ^ Brittany Talarico,"Karlie Kloss Champions Physical Journey of Motherhood in New Coterie Campaign: 'Surreal What Our Bodies Do'". people.com. 14 February 2024. Retrieved 26 July 2024.
- ^ Alexandra Frost,"After Years Of Soggy Swim Diapers, I Finally Found The One". forbes.com. 10 July 2024. Retrieved 26 July 2024.
- ^ Audrey Noble,"Karlie Kloss and Tabria Majors Discuss the Physical Toll (and Joy) of Motherhood". vogue.com. 4 March 2024. Retrieved 26 July 2024.
- ^ Rachel Murphy,"Are Coterie diapers worth it? We tried them to find out". reviewed.usatoday.com. 11 July 2024. Retrieved 26 July 2024.
- ^ Lynsey Eidell,"The 11 Best Diapers, Put to the Ultimate Test: Real Babies". thebump.com. 15 January 2024. Retrieved 26 July 2024.