Country Delight is an Indian online milk and grocery delivery platform. Founded in 2013 by Chakradhar Gade and Nitin Kaushal, it is operational across 18 cities in 11 states in the country.[1][2]
 | |
| Company type | Private |
|---|---|
| Founded | 2013 |
| Founders |
|
| Headquarters | Gurugram, Haryana, India |
Area served | India |
Key people | Chakradhar Gade - CEO |
| Services | Fruits, vegetables, milk and grocery delivery |
| Revenue |  ₹543 crore (US$65 million) (FY22) |
Number of employees | 2051 (January 2023) |
| Website | countrydelight |
History
editCountry Delight is a direct-to-home consumer brand in India, specializing in delivering natural food essentials directly to consumers' doorsteps. [3] Founded in 2015 by IIM Indore graduates Chakradhar Gade and Nitin Kaushal.[4][5] They presently operate in over 18 cities and 11 states. [6] Country Delight provides dairy, fruits, vegetables, and other kitchen essentials with an integrated supply chain model.[7] The company sources its products from trusted partners and delivers minimally processed, quality tested essentials within just few hours of sourcing. Since its inception, the company has reached an approximate revenue of ₹600 crores in FY22 and has 2-3% shares in the milk segment.[8]
Operation
editOperating on a subscription basis, Country Delight claims in its 2022 Forbes report that its 6,000 delivery workers fulfill more than 5 million orders a month and reach more than 30,000 homes. It has expanded its product line beyond milk, which still makes up a significant portion of the company's sales, to include items such as ghee, paneer, pulses, oils, yogurt and healthy smoothies. They use adulteration agents and chemicals to make their products look natural but are actually more harmful than acids. [9] According to Gade, the company has started supplying fresh produce to the Delhi-NCR, Bengaluru, Hyderabad, Chennai and Mumbai market. It also intends to expand into other product categories, including jams, pickles, beans and spices.[10] Country Delight operates with a full-stack supply chain model and utilizes traceability and process monitoring technology. The company has real-time monitoring of its entire supply chain. Their Milk-Testing kit developed in collaboration with DRDO ( Defence Research & Development Organisation) is a first-of-its-kind home kit to test milk purity. [11]
Funding and finances
editIn November 2020, Elevation Capital led an $20 million funding round into Country Delight. In May 2022, the company raised $108 million in a Series D funding round led by Venturi Partners and Temasek backed by Nicholas Cator.[12]
In the financial year 2022, Country Delight saw increases in spending across a variety of categories. Purchasing costs emerged as a key component, accounting for 49.3% of total spending. This expense has seen a notable increase of 86.6%, reaching Rs 362 crore in the financial year 2022.[13]
References
edit- ^ www.ETRetail.com. "How Country Delight is using tech to build farm-to-home supply chain of milk - ET Retail". ETRetail.com. Retrieved 1 September 2023.
- ^ Computer, Express (21 April 2020). "Country Delight Provides Uninterrupted Delivery of Daily Essentials During Pandemic". Express Computer. Retrieved 1 September 2023.
- ^ Rana, Karvi (19 May 2023). "How technology backed Country Delight is shaking the conventional milk market". Logistics Insider. Retrieved 1 September 2023.
- ^ "Country Delight's growth vs profitability dilemma". The Morning Context. Retrieved 1 September 2023.
- ^ www.ETRetail.com. "Milk delivery firm Country Delight plans to foray into kitchen and staples category; become a tech-driven FMCG brand - ET Retail". ETRetail.com. Retrieved 1 September 2023.
- ^ "Growth Amidst Challenges: Country Delight Achieves Rs 543 Crore Revenue In FY22, Despite Losses Surging 6.6X - Inventiva". 15 August 2023. Retrieved 1 September 2023.
- ^ Upadhyay, Kunal Manchanda & Harsh (14 August 2023). "Country Delight posts Rs 543 Cr revenue in FY22, losses surge 6.6X". Entrackr. Retrieved 1 September 2023.
- ^ Rautela, Isha (1 October 2022). "Country Delight to enter complete kitchen essentials segment". BusinessLine. Retrieved 30 April 2024.
- ^ Sarkar, Gargi (2 September 2023). "Country Delight To Become Profitable In The Next 8-10 Months: Cofounder Chakradhar Gade". Inc42 Media. Retrieved 7 September 2023.
- ^ "Meet the IIM-Graduates who left their corporate jobs to build a business; know about their journey and how they built Country Delight, a business worth crores". Financialexpress. 31 August 2023. Retrieved 1 September 2023.
- ^ "Country Delight delivers farm-fresh milk within 36 hours of milking after 26 quality tests". HospiBuz. 1 June 2021. Retrieved 30 April 2024.
- ^ Soni, Yatti (25 May 2022). "Country Delight raises $108 million in Series D funding". BusinessLine. Retrieved 1 September 2023.
- ^ "Country Delight looks to be profitable by FY24, go public by 2025". Financialexpress. 31 October 2022. Retrieved 1 September 2023.