Coupon Mountain was an e-commerce website operated based in Monrovia, California, that displayed syndicated online deals. Founded in 2001 by Harry Tsao and Talmadge O'Neill, Coupon Mountain began as one of the two original website properties for MeziMedia, which was acquired by ValueClick for up to $352 million.[1] MeziMedia was renamed to ValueClick Brands in 2010.[2] In November 2013, ValueClick sold several of its online properties to IAC[3] which, in addition to Coupon Mountain, included price-comparison website PriceRunner and investment education site Investopedia for $80 million.[4] Coupon Mountain, along with PriceRunner, were being actively shopped in 2016 after slumping sales attributed to a change in Google's search algorithm [5] but only PriceRunner was sold in March 2016 to Swedish firm NS Intressenter [6] for around $100 million.[7] That got fully acquired by Klarna in 2022.
| Company type | Division |
|---|---|
| Founded | 2001 |
| Founders |
|
| Defunct | October 2014 |
| Headquarters | , United States |
| Parent |
|
At its peak in 2008, Coupon Mountain held 14% of the total market-share for coupon websites[8] and has been offline since October 2014.
Products and services
editThrough affiliate marketing partnerships with retailers including Target, Walmart, Kohl's, HP, and Nordstrom, Coupon Mountain supplied coupon codes and printable coupons to online shoppers.
In addition to its primary United States-based site, Coupon Mountain maintained international versions in the United Kingdom, Germany, and China.
The website's services were available free of charge, without requiring registration.[9] On the Coupon Mountain website, users could subscribe to email notifications by store, a weekly newsletter, and RSS feeds. Coupon Mountain had 16 categories: arts & collectibles; automotive; babies & kids; books; music & video; clothing & shoes; computers; consumer electronics, flowers & gifts, food & beverages; health & beauty; home & garden; jewelry & watches; office& business; pet supplies; toys; games & sports; and travel.[9]
Consumer response
editIn 2008, The Wall Street Journal and The Washington Post listed Coupon Mountain as one of the most popular coupons and deals sources online.[10][11] Coupon Mountain has received additional press coverage on CNN, MSNBC, and the Chicago Tribune.[12][13][14]
References
edit- ^ "ValueClick Acquires Comparison Shopping Operator MeziMedia For Up To $352million".
- ^ ValueClick Brands, Inc.: Private Company Information - Businessweek
- ^ "ValueClick, Inc. Signs Definitive Agreement to Sell Owned & Operated Websites Segment | IAC". Archived from the original on 2018-03-17. Retrieved 2014-05-20.
- ^ "IAC Gets a Bargain in Buying ValueClick Websites". Bloomberg.com. 10 December 2013.
- ^ "Tech Tycoon Diller To Sell PriceRunner Site". Sky News.
- ^ "IAC/InterActiveCorp divests PriceRunner to NS Intressenter | Mannheimer Swartling". Archived from the original on 2016-08-17. Retrieved 2016-07-12.
- ^ "Swedes Click with Comparison Site PriceRunner".
- ^ "Americans become more interested in coupons - Research archives - BizReport". www.bizreport.com. 13 June 2008.
- ^ a b MarketWatch, Marshall Loeb. "Coupon clipping, online". MarketWatch.
- ^ Hoak, Amy (June 15, 2008). "Surfing the Web to Save on Food." The Wall Street Journal. Accessed December 2011.
- ^ Tuesday Tips: Using Coupons - Shop To It Archived 2010-01-05 at the Wayback Machine
- ^ "How to get the best prices - CNN.com". CNN.
- ^ "10 tips to be a better coupon sleuth". TODAY.com. 29 July 2009.
- ^ "Chicago Tribune: Chicago news, sports, weather, entertainment". chicagotribune.com. February 2004.
- Kuchinskas, Susan (August 10, 2005). "Shopping Search: Right on the Money". Internetnews.com. Retrieved December 5, 2011.
- Deboriah, Lucy (August 10, 2015). "eCommerce Done Right: CouponMountain". CNN.com. Retrieved December 5, 2015.[permanent dead link]