Course of the Force, founded in 2012, is a partnership between Lucasfilm, Nerdist Industries, Machinima and Octagon. The partnership's primary event is an Olympic-style lightsaber relay along the California coast.
| Course of the Force | |
|---|---|
| Date | July 7–11, 2012 |
| Location | Santa Monica - San Diego, California |
| Beneficiary | Make-A-Wish Foundation |
| Established | 2012 |
| Official site | courseoftheforce |
History
editThe partnership and event are the brainchild of Peter Levin and Chris Hardwick, the operating heads of Nerdist Industries.[1] The relay, held July 7–11, 2012 (the days leading up to San Diego Comic-Con), is a charity event to benefit the Make-A-Wish Foundation. Nerdist Industries founder Chris Hardwick will host the event, with broadcasts on the Nerdist YouTube channel. Machinima has announced it will produce Course of the Force content for its network as well.[2]
Participation
editRunning spots are available to the general public. The cost to sign up is $500.[3] A limited edition Star Wars Ultimate FX lightsaber has been announced for the participants. Participants will travel from Santa Monica to San Diego in quarter-mile increments, handing off a lightsaber to the next runner.[4]
Charity
edit100% of registration proceeds from Course of the Force benefit the Make-A-Wish Foundation chapters of Greater Los Angeles, Orange County and Inland Empire, and San Diego.[5]
References
edit- ^ "The Tonight Show Starring Jimmy Fallon - NBC.com". NBC. Retrieved 2023-04-26.
- ^ "Lucasfilm teams with social media startups to create giant charity run". VentureBeat. 2012-02-09. Retrieved 2023-04-26.
- ^ Kung, Michelle. "May the Force Run With You: Lightsaber Relay Race Planned". WSJ. Retrieved 2023-04-26.
- ^ Graser, Marc (2012-02-09). "Partners on charity 'Course' to Comic-Con". Variety. Retrieved 2023-04-26.
- ^ "Charity | Course of the Force". Archived from the original on 2012-02-13. Retrieved 2012-02-29.
External links
edit