Crazy Aaron Enterprises Inc., also known as Crazy Aaron’s, is an American toy company known for manufacturing Thinking Putty and other toy compounds.[1]
Native name | Crazy Aaron’s |
|---|---|
| Company type | Private |
| Industry | Toy |
| Founded | 1998 |
| Founder | Aaron Muderick |
| Headquarters | , |
Area served | Worldwide |
| Website | crazyaarons |
History
editCrazy Aaron’s was founded in 1998 by Aaron Muderick, a software engineer who started experimenting with putty as a creative outlet.[2] What started as a small operation where Aaron hand-mixed batches of putty at home for fun grew into a full-fledged business known today as Crazy Aaron's with Thinking Putty as its flagship innovation.[3]
In 2018, Crazy Aaron’s moved into their current global headquarters, factory & offices located in Norristown, PA.[4] In 2019, Crazy Aaron’s acquired Land Of Dough, an eco-friendly play dough for children.[5]
In 2023, Crazy Aaron’s celebrated its 25 years with the introduction of a new compound known as Slime Charmers which are available in three different textures.[6][7]
In 2024, Crazy Aaron’s established partnership with Kroeger Canada to expand its presence in Canada.[8]
Reception
editThe company’s products, originally designed as a stress-relief tool for adults, over time, the brand gained global popularity as a toy for children and a resource for sensory therapy loved by adults.[9]
Award and recognition
editReferences
edit- ^ Blatt Press, Jessica (2020-05-28). "Crazy Aaron's Thinking Putty". thephiladelphiacitizen.org. Retrieved 2024-08-27.
- ^ Richards, Ryan (2021-09-23). "Narberth's 'Crazy' Aaron Muderick makes impression with designer toy". mainlinemedianews.com. Retrieved 2024-08-27.
- ^ Weinstein, Bruce (2019-03-04). "The Inventor Of This Ultra-Cool Office Toy Will Show You How To Hire Loyal People". forbes.com. Retrieved 2024-08-27.
- ^ George, John (2020-05-27). "Montco toy maker comes back from coronavirus closure, shifts to making hand sanitizer". bizjournals.com. Retrieved 2024-08-27.
- ^ "Crazy Aaron's Land of Dough Now Found on Target Shelves". thetoyinsider.com. 2023-09-08. Retrieved 2024-08-27.
- ^ "Crazy Aaron's Celebrates 25th Anniversary at Toy Fair". anbmedia.com. Retrieved 2024-08-27.
- ^ Zahn, James. "Crazy Aaron's Celebrates 25 Years of Fun". toybook.com. Retrieved 2024-08-27.
- ^ "Crazy Aaron's Collaborates with Kroeger's Inc. to Expand Canadian Presence!". supplychaingamechanger.com. 2024-06-04. Retrieved 2024-08-27.
- ^ Whitten, Sarah (2020-08-04). "From impulse purchase to scented stress relief: How Crazy Aaron's Thinking Putty is surviving the pandemic". cnbc.com. Retrieved 2024-08-27.
- ^ "2022 Creative Play of the Year". supplychaingamechanger.com. Retrieved 2024-08-27.
- ^ Hagstrom, Robert (2021-09-23). "Narberth's Crazy Aaron's Putty World wins company award for Phantoms Putty". mainlinemedianews.com. Retrieved 2024-08-27.