A crompouce is a mixture between a croissant and a tompouce[1] that became a hit on social media platforms in 2023, in addition to being registered as a brand name.[2] Croissant dough is used instead of puff pastry. The croissant is cut open and filled with pastry cream and topped with a layer of pink icing.[3] The disadvantage of croissant dough, however, is that the dough is softer, making the cream more likely to leak through.[4]
 | |
| Alternative names | Tompouce Croissant |
|---|---|
| Type | Pastry |
| Place of origin | Netherlands |
| Created by | Bammetje Bakery |
| Main ingredients | Croissant, icing, pastry cream |
History
editThe delicacy in its current form and under the name crompouce was created by Utrecht-based Bammetje Bakery in 2020.[5] After the crompouce by Katwijk-based Bakker van Maanen became a craze on social media platform TikTok in 2023, bakeries across the Netherlands started selling the product.[6][7][8][9][10]
The hype of the crompouce was succeeded by that of the sûkerpoes from Friesland: two slices of sugar bread, with cream in between and the top slice of bread dipped in pink chocolate.[11]
Similar products
editA so-called roze flap has been baked in the province of Zeeland since around 1993. The crompouce shows strong similarities to this delicacy. However, a roze flap is made of puff pastry instead of croissant dough and has a slightly different shape (triangular).[11]
Cream-filled croissants were sold at Bakkerij de Leeuw in Zegveld for a while around 2003. The crompouce also shows strong similarities with this, only the bakery did not use pink glaze.[4]
Reception
editThe crompouce was named treat of the year 2023 by Kek Mama magazine.[12]
On 15 November 2023, the original maker criticised other makers, such as supermarkets, which she said had copied the crompouce. She took legal action for this.[13][14] Following these legal actions against companies such as Albert Heijn, one of the supermarkets that sells crompouces, the crompouce has been renamed Tompouce Croissant in some stores.[15] The creator does not have a patent on the product, but does have a patent on the brand name crompouce. According to the Netherlands Enterprise Agency (Rijksdienst voor Ondernemend Nederland), a patent on the product not possible because it is not a technical innovation.[16]
Although the name is phonetically the same as the Breton word krampouezh (crêpes or pancakes), there is no connection between the two words.
References
edit- ^ Boon, Ton den (October 24, 2023). "crompouce".
- ^ "BOIP Merkenregister | Benelux-Bureau voor de Intellectuele Eigendom". www.boip.int.
- ^ https://www.margriet.nl/actualiteit/zo-maak-je-een-crompouce~b46de337/.
{{cite web}}: Missing or empty|title=(help) - ^ a b "Van crompouce tot frikanpouce: waarom iedereen een eigen 'tompouce' bedenkt". RTL Nieuws. November 2, 2023.
- ^ "Crompouce van Bakker van Maanen gaat viraal op TikTok". @Foodclicks.
- ^ Ravenshorst, Anne Mieke (October 30, 2023). "De crompouce-hype: wat is een goed moment om ermee te stoppen?". www.bakkerswereld.nl.
- ^ https://www.parool.nl/uit-in-amsterdam/hier-in-amsterdam-eet-je-de-tiktok-hit-crompouce~bf1b2721/.
{{cite web}}: Missing or empty|title=(help) - ^ "Crompouce: binnen een paar uur uitverkocht en met duizenden over de toonbank. Bakkerijen in het Gooi springen in op TikTok-trend | De Gooi- en Eemlander".
- ^ "Crompouce blijkt ware rage: 'Om elf uur 's ochtends waren ze allemaal op'". Omroep Brabant. October 24, 2023.
- ^ "De crompouce rukt ook op in de Noordkop: roze, romig en zoet. Het geheim? 'Het is een recept dat al jarenlang bestaat' | Noordhollands Dagblad".
- ^ a b "Na de crompouce nu ook de sûkerpoes, donouce en meer variaties met tompouce". November 1, 2023.
- ^ "Mierzoete crompouce is dé lekkernij van het jaar (en hier haal je 'm)". Kekmama. October 31, 2023.
- ^ https://www.ad.nl/binnenland/bedenker-van-populaire-crompouce-zet-advocaat-in-en-wil-geld-zien-van-na-apers~ac79dd9e.
{{cite web}}: Missing or empty|title=(help) - ^ https://www.ad.nl/binnenland/bedenker-van-populaire-crompouce-zet-advocaat-in-en-wil-geld-zien-van-na-apers~ac79dd9e/.
{{cite web}}: Missing or empty|title=(help) - ^ "Supermarkten stoppen met 'crompouce' na claim Utrechtse bakker". www.rtvutrecht.nl. November 17, 2023.
- ^ "Utrechtse stelt bakkers voor crompouce-dilemma: betalen of stoppen". nos.nl. November 16, 2023.