This article reads like a press release or a news article and may be largely based on routine coverage. (July 2020) |
The Crons brand is a product of a privately held American company, Cavanaugh Promotions, based in Pittsburgh, Pennsylvania.[1] The company designs motivational athletic apparel with logos which encourage people to achieve their goals through hard work, practice and preparation.[2]
| Product type | Athletic apparel |
|---|---|
| Owner | Cavanaugh Promotions |
| Country | United States |
| Introduced | 1996 |
| Ambassador(s) | Pittsburgh Penguins |
History
editCavanaugh Promotions and the Crons brand was founded in 1996 by Pat Cavanaugh.[3] who had previously played basketball at the University of Pittsburgh.[4][5] In 2006 the company began actively promoting the brand, selling to high schools, athletic organizations, smaller colleges and smaller professional teams, and over the next four years to larger colleges and conferences.".[2]
Business activities
editCrons provides team apparel such as uniforms, practice gear, warm-ups, workout apparel, travel gear and coaches' apparel. Much of that gear includes motivational messaging in various locations.[3] The brand has supplied uniforms to several teams in the NCAA Basketball Championships. Robert Morris University and University of North Carolina-Asheville have each worn its uniforms in the Tournament.[6] The brand designed and produced new uniforms for the Tournament for UNC-Asheville in 2012.[7]
The brand added Protein Bars to its product line in Spring 2010.[8][9] They are sold in several large retail store chains in twelve countries.[10]
In the fall of 2011, The Crons Brand became the Official Motivation Brand of the Pittsburgh Penguins,[3][11] selling its apparel in the Consol Energy Center[12] and becoming the outfitter for the team's youth hockey camps.[13]
References
edit- ^ Cohn, Bob (April 16, 2014). "Former Pitt captain Cavanaugh blazes trail as entrepreneur". TribLIVE.com. Retrieved December 9, 2017.
- ^ a b Hamill,Sean, "An Apparel Underdog Outfits a No. 15 Seed", The New York Times. March 17, 2010.
- ^ a b c Lindeman, Teresa, "Feisty Crons Brand Fights for Share of Team Uniform Market", Pittsburgh Post-Gazette, September 11, 2011.
- ^ Big Lead Sports: Business, "Crons Crashes Dance ...Again", The Big Lead, March 13, 2012.
- ^ Casey, Peter Robert (May 26, 2010). "Interview with Pat Cavanaugh, Founder and CEO of The Crons Brand". The Huffington Post. Retrieved October 4, 2016.
- ^ Big Lead Sports: Business, "Crons Dances...again", March 13, 2012.
- ^ Mamudi, Sam, "March Madness Brings Business Back Home", The Wall Street Journal's MarketWatch. March 14, 2012.
- ^ "Former Pitt player's apparel company takes aim at the nutrition bar market". Pittsburgh Post-Gazette.
- ^ "Come ready: Pat Cavanaugh shapes Crons around his own story". Smart Business Online.By: Jayne Gest | June 26, 2014
- ^ "Former Pitt player's apparel company takes aim at the nutrition bar market". Pittsburgh Post-Gazette. February 20, 2014
- ^ "Behind Crons Brand's Deal With Pittsburgh Penguins". Forbes
- ^ "Penguins motivated to sign Crons". Sports Business Daily. By Fred Dreier, August 22, 2011
- ^ Ozanian, Mike, "Behind Crons Brand's Deal With Pittsburgh Penguins", www.forbes.com. September 9, 2011.
Further reading
edit- "Big South Extends Apparel Deal with Crons". College Sports Business News