Darling is an Italian sun care company founded in 2018.
History
editDarling was founded in 2018 by Alberto Giacobazzi and Ilenia Gebennini in Modena, Italy.[1] The slogan of the company is a play on the acronym SPF, which they state stands for "stay pretty forever".[2] Its products are available over the Internet, and initially in physical stores in Europe, the Middle East, and the United States.[3]
Sun care
editDarling has sun care lotions with SPF protection,[4] tan "enhancers",[5] and items for post sun exposure use.[6] SPF levels range from 20 to 50.[7] Each of their lotions are vegan and paraben-free, and ingredients include vitamin E and anti-oxidants.[8] The scent used in Darling lotions—Monoi de Tahiti—emanates from an oil imported from Polynesia, which is made of coconut oil, the pulp of sun-dried walnuts, and macerated with tiarè flowers.[9] Other ingredients include aloe vera, allantoin, horsetail, apricot oil, jojoba oil,[10] blueberry extract, and chamomile.[11] All ingredients are either ecologically friendly or recyclable.[12]
References
edit- ^ Salibian, Sandra (May 10, 2022). "Darling Expands Beauty Range Ahead of Distribution Boost in U.S." Women's Wear Daily.
- ^ Elisa Grasso. "Il brand beauty da scoprire questo mese: DARLING" (in Italian). Acrimònia.
- ^ Chiara Dainese (March 16, 2019). "AG Cosmetics cresce all'estero con Darling Sun" (in Italian). Pambianco News.
- ^ Río, Por Blanca Del (May 19, 2020). "'Darling', el solar más bonito del verano de 2020". ELLE.
- ^ Eredi, Di Veronica (June 23, 2022). "I migliori solari dell'Estate 2022 in versione travel kit". Harper's BAZAAR.
- ^ Ullate, Por Sara (May 20, 2020). "Así es el protector solar que usa Chiara Ferragni y que se ha puesto de moda entre las 'influencers'". Harper's BAZAAR.
- ^ "Este protector solar no es nada pegajoso, se absorbe súper rápido y huele de MARAVILLA". Glamour España. July 28, 2019.
- ^ "Queste creme solari vi faranno voglia di mettervi un costume da bagno e abbronzarvi davanti alla finestra". Vogue Italia. April 28, 2021.
- ^ MARÍA PALMA (March 29, 2021). "Este es el instagrameable protector solar que ha conquistado a Chiara Ferragni, ¡además es un activador del bronceado!". La Razon.
- ^ CRISTIANA PROVERA (May 28, 2021). "Solari 2021: i nuovi prodotti per abbronzarsi in sicurezza". Amica.
- ^ Camilla Alcini (May 2, 2021). "DARLING x San Valentino 2021". Acrimònia.
- ^ "Alberto Giacobazzi eletto da Forbes fra i cento giovani "leader del futuro"". Gazzetta di Reggio. March 18, 2021.