David D. Doniger & Company was a manufacturer of branded sportswear in the United States founded in 1921. It was the largest such US company in the mid-twentieth century, with sales of $50,000,000 in 7,000 outlets in 1956. Its home office was located at 666 Fifth Avenue (Manhattan).[1]
| Formerly | McGregor-Doniger |
|---|---|
| Industry | Sportswear |
| Founded | 1921 |
| Founder | David D. Doniger |
| Defunct | 1977 |
| Fate | Acquired by Rapid-American |
| Headquarters | , United States |
Number of locations | 7000 (1956) |
Area served | United States |
Formerly a prominent exporter, tariff barriers and dollar shortages reduced its overseas markets.[2]
McGregor sportswear
editDavid D. Doniger imported his first line of clothes from Scotland and selected the McGregor label to go with it.[3] In 1956 it licensed companies in eight foreign countries to produce sportswear using its McGregor label.[2]
The firm changed its name to McGregor-Doniger.[4] William and Harry E. Doniger (March 13, 1904 – January 3, 1961), the sons of David D. Doniger, succeeded their father as heads of McGregor-Doniger. Harry E. Doniger was credited with making colorful men's sportswear popular. In 1955 he was chosen Man of the Year for the Men's Wear industry.[1]
McGregor-Doniger was purchased by Rapid-American in 1977.[5]
References
edit- ^ a b Harry E. Doniger Is Dead At 56; A Manufacturer of Men's Wear, New York Times, January 4, 1961,pg. 33.
- ^ a b "Doniger Company Expands Abroad", The New York Times, February 18, 1956, pg. 23.
- ^ William N. Doniger Dead At 64; Headed McGregor Sportswear, New York Times, June 6, 1972, pg. 44.
- ^ Stanley Gilette, 81, Clothing Industry Executive, New York Times, February 13, 1999, pg. B20.
- ^ "McGregor-Doniger Inc". Harvard Business School Baker Library. Lehman Brothers Collection. Retrieved April 5, 2018.