Dawn Sutter Madell is a music writer and co-owner of Agoraphone, a company that does music supervision, licensing, and original music production for commercials, television and film.

Madell has worked with brands such as FedEx, Samsung, and Audi.[1][2][3][4][5] She was the music supervisor for Ma Rainey's Black Bottom. Branford Marsalis called her "the music whisperer for the film."[6] Madell's Agoraphone was the music company for Hewlett-Packard's television commercial "Jane" which won multiple awards in 2016 including a CLIO and the Cannes Lions International Festival of Creativity.[7][8] They also did the music for Audi's 2016 Super Bowl ad featuring David Bowie's song Starman.[9] Her musical score for The World Made Straight was called "the perfect blend of Appalachian folk music and country tunes."[10] Maddell worked with Soundwalk Collective to create the soundtrack for the Peabody Award-winning documentary film All the Beauty and the Bloodshed,[11] which was released in 2022.

Madell often discusses music licensing issues in the larger world, explaining the ins and outs of commercial licensing.[12][13][14] Dawn Sutter Madell is a graduate of Washington University in St. Louis where she was a DJ for KWUR.

Personal life

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Madell married Josh Madell, co-owner of Other Music, in May 1999.[15][16] They live in Brooklyn.[17]

References

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  1. ^ "Sync Exchange Podcast 5 - One-On-One with Music Supervisor Dawn Sutter Madell". SyncSummit. 2016-09-17. Retrieved 2020-12-26.
  2. ^ Jardine, Alexandra (2015-07-21). "A Mother Rediscovers Her Lost Creativity in Poignant Spot for HP's Sprout". Ad Age. Retrieved 2020-12-26.
  3. ^ "Samsung : Galaxy S7: The Dark". Ad Age. 2016-02-29. Retrieved 2020-12-26.
  4. ^ Jardine, Alexandra (2020-11-05). "A courier trains for the holiday 'shipathon' in FedEx's 'Ninja Warrior'-style spot". Ad Age. Retrieved 2020-12-26.
  5. ^ "Dawn Sutter Madell, Music Supervisor, Agoraphone". SyncSummit. 2016-02-14. Retrieved 2020-12-26.
  6. ^ "7th Inning Stretch 2020 - Branford Marsalis interview". Facebook. Retrieved 26 December 2020.
  7. ^ "Hewlett Packard - Jane". Clios. Retrieved 2020-12-26.
  8. ^ "Dawn Sutter Madell Work - AdForum Talent: The creative industry network". AdForum. Retrieved 2020-12-26.
  9. ^ Nudd, Tim (2016-02-03). "Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'". Adweek. Retrieved 2020-12-26.
  10. ^ ""The World Made Straight" Movie Review – Atlanta's CW69". Atlanta's CW69 – Atlanta's CW69. 2015-01-09. Retrieved 2020-12-26.
  11. ^ https://peabodyawards.com/award-profile/all-the-beauty-and-the-bloodshed/
  12. ^ "GEICO ads likely no aid to Rockwell". UPI. 2009-10-18. Retrieved 2020-12-26.
  13. ^ Madell, Dawn Sutter. "Only You Can Prevent Music-Licensing Disasters". AdAge Blogs. AdAge. Retrieved 26 December 2020.
  14. ^ Maddux, Rachael (2010-01-25). "Is Indie Dead?". pastemagazine.com. Retrieved 2020-12-26.
  15. ^ "Iconic record store says goodbye after 20 years". MSNBC.com. 2016-06-21. Retrieved 2020-12-26.
  16. ^ Parks, Andrew (2013-11-13). "New York Wedding Guide - The Reception - Music Requests -- New York Magazine". New York Magazine. Retrieved 2020-12-26.
  17. ^ "Thank You, Mr. Bowie. You Changed Our Lives". The New York Times. 2016-01-13. Retrieved 2020-12-26.
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