Decima Research

Decima Research is a public opinion and market research company in Canada. In 2007, it became a subsidiary of Harris Insights & Analytics. The Roper Center at Cornell University recognizes it as a "Historically Contributing Data Provider".^[1]

History

Allan Gregg, the head of the firm, left Decima in 1994 and went into semi-retirement following the electoral disaster for the Progressive Conservatives in the 1993 election. Decima conducts polling of the federal political scene in Canada on a regular basis, whether or not an election campaign is in progress.

Decima Research's field work was conducted by Opinion Search, a call centre.^{[citation needed]}

References

^ "Historically Contributing Data Providers". Roper Center, Cornell University.

External links

Decima homepage

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[1] "Historically Contributing Data Providers". Roper Center, Cornell University.

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