IKEA Heights is a 2009 comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss, and Tom Kauffman for Channel 101. A spoof of soap operas, the series was filmed covertly inside the IKEA store in Burbank, California.[1] IKEA Heights stars Randall Park, Whitney Avalon, and Matt Braunger.
| IKEA Heights | |
|---|---|
| Genre | Comedy Melodrama Parody |
| Created by | Dave Seger Paul Bartunek |
| Written by | Dave Seger Spencer Strauss Paul Bartunek Tom Kauffman |
| Directed by | Dave Seger |
| Starring | Randall Park Whitney Avalon Matt Braunger Tom Kauffman Jess Lane Wade Randolph Abed Gheith Delbert Dean Shoopman Dean Pelton Matt Peters |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 1 |
| No. of episodes | 7 |
| Production | |
| Producers | Dave Seger Paul Bartunek |
| Production location | Burbank, California |
| Camera setup | Paul Bartunek |
| Running time | ~30 minutes |
| Production company | Channel 101 |
| Original release | |
| Release | May 31, 2009 – January 31, 2010 |
Entertainment Weekly's Whitney Pastorek wrote that the series "is so brilliant and awesome that its glories can really only be diminished by additional words."[2]
Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it's funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn't a good thing. There's proper channels that people who want to film in our stores can go through."[3]
References
edit- ^ Neil, Dan (2009-09-08). "IKEA's Burbank store and the guerrillas in housewares". Retrieved 2023-05-31 – via LA Times.
- ^ Pastorek, Whitney (2009-10-30). "This week in guerrilla filmmaking: 'Ikea Heights'". EW.com. Archived from the original on 2022-10-24. Retrieved 2023-05-31.
- ^ Sorensen, Chris (2010-01-22). "Taking the Ikea name to new heights - Macleans.ca". www.macleans.ca. Retrieved 2020-02-19.