Deli Mondo Food Specialities Inc.,[1] doing business as Delimondo, is a Filipino food processing company founded by Katrina Ponce Enrile under the JAKA Group. It was founded on November 13, 2006 after the Enrile family's specialty canned ranch-style corned beef, originally made for personal enjoyment, gained popularity among close friends, leading to its launch as a consumer product.[4][2]: 34-35
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| Delimondo | |
| Company type | Private |
| Founded | November 13, 2006[2]: 34-35 |
| Founder | Katrina Ponce Enrile |
| Headquarters | Jaka Center,[3] San Lorenzo, , |
| Products | Corned beef, luncheon meat, sausages, pastries, and sauces |
| Owner | Katrina Ponce Enrile |
Number of employees | 51 to 200[1] |
| Parent | JAKA Group |
| Website | www |
The company initially sold its products from a stall at the Salcedo Weekend Market located in Salcedo Park in Makati until it expanded to supermarkets around the Philippines, making its initial debut at the S&R Membership Shopping warehouse club chain.[5] A store and café that features Delimondo products was opened in 2017 at its Makati headquarters.[6]
In 2018, a boycott on social media was called on Delimondo's products due to its owner's ties to Juan Ponce Enrile, particularly his role in the Marcos regime.[7] After the 2022 Philippine general election, there were renewed calls to boycott Delimondo due to Juan Ponce Enrile's support for the winning presidential candidate, Bongbong Marcos. In response, Katrina Ponce Enrile defended the company and urged the public not to associate it with her family's politics.[8]
References
edit- ^ a b c "Deli Mondo Food Specialties Inc.: Overview | LinkedIn". LinkedIn. Retrieved August 12, 2024.
- ^ a b Philippines. Vol. 7. Superbrands. 2012. pp. 34–35.
- ^ "Contact Us | Delimondo". Delimondo. Retrieved August 12, 2024.
- ^ Ramirez, Joanne (May 27, 2008). "Katrina Ponce Enrile's DELIMONDO: How a passion for corned beef started a Deli brand". The Philippine Star. Retrieved August 12, 2024.
- ^ De los Reyes, Antonio (November 4, 2022). "From her home to yours". Malaya Business Insight. Retrieved August 12, 2024.
- ^ Yu, Henna (February 10, 2017). "Delimondo Store and Cafe at Chino Roces Avenue, Makati City". SPOT.ph. Summit Media. Archived from the original on August 23, 2024. Retrieved August 23, 2024.
- ^ "Why Filipino netizens are demanding for a boycott of this corned beef brand". Coconuts Manila. September 25, 2018. Archived from the original on September 10, 2022. Retrieved August 12, 2024.
- ^ "Katrina Ponce-Enrile defends Delimondo: 'Can we not make this political'". Politiko. August 29, 2022. Retrieved August 12, 2024.