Deltina Hay (born 1960) is an American author, web developer and the author of books involving search engine optimization and marketing tactics.[3] She serves as a board member for the Independent Book Publishers Association where she is an invited board member of the Internet Marketing Standards Board. She has been considered a pioneer of Web 2.0.[2]
Deltina Hay | |
|---|---|
| Born | December 19, 1960 |
| Education | M.A. in Counseling Psychology ABT M.S. in Applied Mathematics and Computer Science B.S. in Management Information Systems[1] |
| Alma mater | St. Edward's University |
| Occupations |
|
| Organization(s) | Independent Book Publishers Association International Marketing Standards Board[2] |
| Known for | Web 2.0 |
| Website | deltina |
Early life and education
editHay was born on December 19, 1960, in Fairbanks, Alaska, and raised in the remote fishing town of Haines, Alaska. She attended the University of Alaska in Juneau, where she was awarded a Bachelor of Science in Management Information Systems in 1987. She earned her Master of Science in Applied Mathematics and Computer Science from Oregon State University in 1994. Hay completed her Master of Arts in 2006 when she received her degree in Counselling Psychology from St. Edward's University in Austin, Texas.[1][4]
Career
editHay is a professor at Drury University, where she teaches courses on Web 2.0 and social media courses.[5][6][7] Hay is the author of four books. She contributed to online publications Technorati, SocialMedia.biz, and Six Revisions. Hay was a major contributor to the IBPA's Publishing University 2009 BookExpo America held in New York City.[8]
She was also the founder and principal of Dalton Publishing, a publishing company that specialized in poetry and contemporary literature.[9] Dalton Publishing has published nearly 20 books. Dalton Publishing returned all book rights to its authors in 2012 and ceased operation.[citation needed] Hay started two blog sites: Social Media Power[10] and Mobile Web Slinger.[11][10] Hay is also the founder of Plumb Web Solutions.
Lectures
editShe is a lecturer and has spoken at events such as IBPA's Publishing University, the American Advertising Federation, the St. Louis Publisher's Association, and the Pacific Northwest Bookseller's Association.[3] She was a featured speaker for Social Marketing Animals.[12] In 2008, she presented at the Publisher's Association of the South's Winter Conclave, where she gave a presentation on using social media newsrooms. She also gave a presentation on social media for authors at the 2008 Writer's League of Texas Editors and Agents Conference in Austin, Texas.[8] Hay was a featured presenter at the 2009 Governor's Nonprofit Leadership Conference in Dallas, Texas. She was the keynote speaker at the 2009 Voluntary Organizations Active in Disaster Conference held in Austin, Texas.[8]
Bibliography
edit- A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web (2009) ISBN 978-0981744384
- The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web[13] (2011) ISBN 978-1884995705
- The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks[14] (2012) ISBN 978-1610350525
- The Bootstrapper's Guide to the New Search Optimization: Mastering the New Rules of Organic Search Using Relevancy, Context, and Semantics (2013) ISBN 978-1610351553
References
edit- ^ a b Social Media Power. "Education and Training" (PDF). Retrieved July 18, 2012.
- ^ a b Internet Marketing Standards Board. "Social Media Power Founder Joins IMSB Global Board of Standards". Retrieved July 18, 2012.
- ^ a b Internet Marketing Standards Board. "Deltina Hay". Retrieved July 16, 2012.
- ^ Hay, Deltina (2012). The Bottstrapper's Guide To The Mobile Web. Linden Publishing. ISBN 978-1610350525.
- ^ Drury University. "Connect Essays: Drury Reaches Across the Globe via Social Media Education". Retrieved July 16, 2012.
- ^ Mobile Web Slinger. "Finally a Mobile App Marketing Class". Retrieved July 16, 2012.
- ^ Udemy. "Leveraging YouTube To Drive Sales And Traffic". Retrieved July 16, 2012.
- ^ a b c "Deltina Hay Portfolio" (PDF). Retrieved July 18, 2012.
- ^ Dalton Publishing. "About Us". Retrieved July 18, 2012.
- ^ a b Social Media Power. "About Us". Retrieved July 18, 2012.
- ^ Mobile Web Slinger. "About Us". Retrieved July 18, 2012.
- ^ Social Marketing Animals. "About Our Speakers". Archived from the original on September 30, 2012. Retrieved July 20, 2012.
- ^ Lowe, Ben (January 1, 2012). "The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web". Journal of Consumer Marketing. 29 (6): 457–457. doi:10.1108/07363761211259287.
- ^ "The Bootstrapper's Guide to the Mobile Web: Practical Plans to Get Your Business Mobile in Just a Few Days for Just a Few Bucks by Deltina Hay". Publishers Weekly. March 12, 2012.