Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science, and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area. It can also be used to describe individuals who would rely on purchasing a particular product or service. Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy.[1]
By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business, knowing who the customers are most likely to be through demographic analysis will make it easier to market effectively.[2]
References
edit- ^ "Why Demographics Matter to Small Business Marketing - businessnewsdaily.com". Business News Daily. Retrieved 2023-11-23.
- ^ Laverty, Michael; Littel, Chris (2020-01-16). "8.2 Market Research, Market Opportunity Recognition, and Target Market - Entrepreneurship | OpenStax". openstax.org. Retrieved 2023-11-23.