Denizen Hotels is a former proposed hotel chain brand of Hilton Worldwide which never materialized following legal proceedings by a competitor.
| Industry | Hospitality |
|---|---|
| Founded | 2009 |
| Parent | Hilton Worldwide |
Development
editHilton targeted the new brand to mark the company's entry into the global lifestyle brand sector, and introduced it on March 10, 2009, in Berlin, Germany.[1]
However in April 2009, Starwood Hotels and Resorts filed suit against Hilton and its Denizen brand, accusing two former Starwood executives including Ross Klein, the former president of Starwood Hotels of stealing and taking trade secrets to Hilton for the development of the new brand. Hilton suspended development of the Denizen brand and placed the team on paid administrative leave. On April 24, 2009, a US district judge enjoined Starwood and ordered Hilton to stop development of its brand pending further investigation of corporate espionage.[2] In December 2010, Hilton Worldwide agreed to settle the lawsuit with Starwood. Though full terms were confidential, part included a $75 million cash payment from Hilton and another $75 million in hotel-management contracts. In addition, Hilton was subjected to an injunction that prohibited the hotel chain from introducing any lifestyle hotels for two years. Two court-appointed monitors supervised Hilton’s operations to ensure it complied with the injunction.[3]
Hilton subsequently announced its lifestyle brand Canopy by Hilton in October 2014.[4]
References
edit- ^ "Hilton Hotels launches luxury Denizen brand". Forbes. Reuters. 10 March 2003. Archived from the original on 22 April 2009.
{{cite news}}: CS1 maint: bot: original URL status unknown (link) - ^ "Judge issues preliminary injunction against Hilton". Crain's New York Business. Associated Press. April 24, 2009.
- ^ Hilzenrath, David S.; Douglas, Danielle (December 22, 2010). "Hilton, Starwood settle corporate espionage lawsuit on trade secrets". The Washington Post.
- ^ Brady, Paul (October 15, 2014). "Canopy by Hilton Is the World's Newest Hotel Brand". Condé Nast Traveler. Retrieved February 9, 2016.
