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Digitas Health is an interactive marketing agency catering exclusively to healthcare and pharmaceutical companies.
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| Company type | Marketing agency |
|---|---|
| Industry | Health care |
| Founded | 1990 |
History
editThe company was founded in 1990 as Medical Broadcasting Corporation and became a unit of Digitas in 2006 as Digitas Health.[1] In 2011, the agency became independent of Digitas, and integrated into the Publicis Healthcare Communications Group (PHCG), the world’s largest healthcare communications network.[2] PHCG is part of Paris-based Publicis Groupe the world’s third-largest communications group, second-largest media counsel and buying group, and in digital and healthcare communications.[3]
In 2014, Digitas Health was re-branded as Digitas Health LifeBrands, and now has more than 600 employees working in Philadelphia, New York, San Francisco, London, and Mumbai.[4]
Global Management Team
edit- Alexandra von Plato, Group President, North America, Publicis Healthcare Communications Group[5]
- Ashley Kuchel, Group President, EU/APAC, Publicis Healthcare Communications Group[5]
- Graham Mills, Global Chief Creative Officer, Publicis Healthcare Communications Group[5]
References
edit- ^ "Digitas to acquire Medical Broadcasting Co. - Boston Business Journal". Boston Business Journal. Retrieved 2015-12-29.
- ^ "Medical Broadcasting is called Digitas Health". www.bizjournals.com. Retrieved 2023-12-18.
- ^ "Publicis Healthcare Welcomes Digitas Health".
- ^ "Top 100 Agencies 2014 Digitas Health LifeBrands". MMM. July 2014. Retrieved 2015-12-29.
- ^ a b c "Top 100 Agencies 2015 Digitas Health LifeBrands". MMM. July 2015. Retrieved 2015-12-29.
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