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Door Number 3 is an independent brand development and integrated advertising agency located in Austin, Texas, United States.[1] The agency is known for creating and integrating marketing that helps challenger brands topple their giants.
| Company type | Private |
|---|---|
| Industry | Advertising |
| Headquarters | Austin, Texas |
Key people | Prentice Howe, President, Executive Creative Director Karen Reiner, Vice President, Director of Account Service Zach Cochran, Director of Media |
| Services | Integrated Brand Development, Advertising and Media |
| Website | dn3austin.com |
The agency was founded in 1994 by M.P. Mueller. Mueller is also known for her blog featured in The New York Times, "You're the Boss: The Art of Running a Small Business" series.[2] The agency was purchased by Prentice Howe in February 2015. Prior to taking sole ownership of the company, Howe worked at Door Number 3 as Executive Creative Director from 2005-2012.[citation needed]
Door Number 3 relocated their offices from East Austin to 910 West Avenue in 2016.[citation needed]
Notable Campaigns
editThe firm's “Can you love a road?” campaign for the SH 130 Concession Company in 2012 gained wide state recognition and was also featured in The New York Times.[3]
The firm's “Access Granted” campaign in 2012 for the Cowboys Stadium was featured in Communication Arts (magazine).[4]
In 2010, the firm launched “The Allies of the Alamo”, the first marketing campaign for the landmark. The campaign was featured in Communication Arts, AdWeek and AdFreak.[5]
The firm's Number 3's 2010 “Heads of State” campaign for small Georgetown-based company, Cow Wow, featured six-foot terra cotta busts of Texas gubernatorial candidates Rick Perry and Bill White. The campaign was featured on a “Stuff from Ebay” segment on the Tonight Show with Jay Leno.[6][7]
The firm's campaign for The Blood Center of Central Texas was covered by Austin American-Statesman[8] and The New York Times.[9] AdWeek and AdFreak both featured Door Number 3's work for The Blood Center of Central Texas as the Ad of the Day.[10][11]
The firm's viral marketing campaign launched in 2008.[12] In 2009 the website, GetYourDrugOn.com was nominated for a Webby Award. It was highlighted by AdWeek as an Ad of the Day.[13]
The firm's “Come Into the Cold” campaign for the Dallas Stars played off on the roughness of hockey compared to other sports, which gained media attention from a variety of media outlets.[14]
Recent recognitions
edit- 2012 Webby for “Stop the Choddy” Initiative[15]
- 2009 Silver Addy Micro or Mini Site for CEDRA Clinical Research[16]
- 2009 Bronze Addy Mixed Media Local Consumer for American Bank of Texas[16]
- 2009 Bronze Addy Mixed Media National Consumer for American Bank of Texas[16]
- 2009 Webby Award, People's Voice for CEDRA Clinical Research[17]
- 2009 AdWeek Ad of the Day for The Blood Center of Central Texas[10]
- 2008 Communication Arts 50th Anniversary Issue, Campaign for Marfa Texas[18]
- 2008 Ad Freak Ad of the Day for The Blood Center of Central Texas[11]
- 2008 Adweek Ad of the Day for CEDRA Clinical Research[13]
References
edit- ^ "About Door Number 3". The Times Of India. Retrieved 11 May 2015.
- ^ "You're the Boss: The Art of Running a Small Business, The New York Times" [1]
- ^ "Ads Hope to Ignite a Fine Roadmance"
- ^ "Cowboys Stadium Tours," Archived December 12, 2013, at the Wayback Machine
- ^ "Without Ad's, You'd Quickly Forget The Alamo," "AdWeek Blogs"
- ^ "Cow Wow Featured on Leno" Archived December 18, 2013, at the Wayback Machine
- ^ "Texas Governor Rick Perry and Challenger Bill White Have a Hair-Off With Cow Wow"[2]
- ^ "Quirky ad campaign draws more donors to blood center, "Austin American Statesman [3]
- ^ "Don't Dial 'M' for Murder, Type 'A' for Altruistic," The New York Times [4]
- ^ a b "The Blood Center of Central Texas: Elevator" Adweek
- ^ a b "Give blood, and be slightly less of a bastard" AdFreak
- ^ "Cedra prepares for official launch of drug site" PRWeek Archived June 6, 2009, at the Wayback Machine
- ^ a b "Cedra: Get Your Drug On" Adweek
- ^ "Stars billboard makes light of NBA referee scandal" ESPN
- ^ ""Webby Nominees"". Archived from the original on 2013-06-11. Retrieved 2013-12-12.
- ^ a b c "Austin Addys 2009" Archived July 7, 2011, at the Wayback Machine
- ^ "Webby Nominees" Archived March 7, 2013, at the Wayback Machine
- ^ "Welcome to Marfa, Texas: It's Out There Ad campaign" Communication Arts ""Welcome to Marfa, Texas: It's Out There" ad campaign". Archived from the original on 2009-05-17. Retrieved 2009-08-06.