Double Brown is a naturally fermented bitter beer. It is produced by DB Breweries in New Zealand, a Heineken subsidiary, containing 4% alcohol by volume. It is considered a low-cost beer since it is priced below mainstream brands owned by the company such as Tui, Export Gold and DB Draught. Double Brown is produced in DB's main brewery in Auckland. It is not marketed as heavily as the brewery's main brands, in order to keep costs as low as possible. It is colloquially referred to as DoBro in New Zealand.
In 2004 Double Brown won the prestigious BrewNZ New Zealand Draught Beer of the Year Award [1]
In 2009 DB Breweries controversially reduced the iconic "20 box" to 18 cans whilst holding the price constant.
New Zealand band Missing Teeth recorded a song named "Double Brown" as an homage to the brew.[2]
Double Brown is featured in the Lee Tamahori film Once Were Warriors, where bottles can be seen throughout the film. It can also be seen in the 2012 film Two Little Boys.
References
editThis article needs additional citations for verification. (May 2010) |
- ^ "BrewNZ 2004 New Zealand Beer Awards Results | Scoop News". Archived from the original on 2 June 2009. Retrieved 29 July 2010.
- ^ "Double Brown". YouTube. Archived from the original on 5 December 2021.