Draft:Abhishek Borah

• Comment: It requires more reliable and independent sources to the subject to justify its notability. Fade258 (talk) 09:41, 5 June 2024 (UTC)

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Professor, INSEAD

Abhishek Borah is an Indian academic, author, and marketing expert, currently serving as an Associate Professor of Marketing at INSEAD., France. Renowned for his contributions to marketing strategy research, Borah has received several prestigious awards, including the Varadarajan Award for Early Career Contributions to Marketing Strategy Research and the Sheth Foundation/Journal of Marketing Award. His insights have been featured in prominent media outlets such as Harvard Business Review, Ad Age , and The Wall Street Journal.

He has presented at major conferences, including the American Marketing Association Winter Conference and the INFORMS Marketing Science Conference, reflecting his influential role in shaping modern marketing practices. His work focuses on digital marketing, the impact of social media on brand strategy, and the intersection of data privacy with consumer behavior

Early Life & Education

Born in Dimapur, India, Borah showed early promise in quantitative studies. He completed his Bachelor of Arts in Mathematics at Hindu College, University of Delhi, graduating with First Class Honors. He then earned a Master of Arts in Applied Operational Research from the same institution, topping his class in 2004. His academic journey continued in the United States, where he pursued a Ph.D. in Marketing from the Marshall School of Business, University of Southern California, focusing on quantitative marketing and econometrics. During his doctoral studies, Borah received several academic awards, underscoring his research capabilities and promise as a future educator and scholar.

Books

• Mine Your Language: Influence, Engage, Predict, 2024

Significant Research & Publications

1. “Fields of Gold: Scraping Web Data for Marketing Insights” • This paper discusses the implications and methodologies of web scraping for generating marketing insights, showcasing how digital data can be leveraged for market analysis and strategy developmentBorah, Abhishek (2022). "Fields of Gold: Scraping Web Data for Marketing Insights". Journal of Marketing. 86 (5): 1–20. doi:10.1177/00222429221100750. Retrieved 2024-06-01. 2. “Creative Appeals in Firm-Generated Content and Product Performance” • Analyzes how creativity in firm-generated content affects product performance, providing valuable insights for marketers on the effectiveness of creative strategies in advertising and content marketingBorah, Abhishek (December 2022). "Creative Appeals in Firm-Generated Content and Product Performance". Information Systems Research. 33 (4): 1174–1195. doi:10.1287/isre.2021.1068. Retrieved 2024-06-01. 3. “Improvised Marketing Interventions in Social Media” • Investigates the impact of spontaneous and dynamic marketing strategies on social media engagement, highlighting the benefits of real-time marketing and consumer interaction. This work earned the AMA TechSIG Lazaridis Prize for its innovative approachBorah, Abhishek (January 2017). "Improvised Marketing Interventions in Social Media". Journal of Marketing. 81 (1): 36–58. doi:10.1509/jm.15.0497. hdl:10072/337604. Retrieved 2024-06-01. 4. “Data Privacy: Effects on Customer and Firm Performance” • Explores the relationship between data privacy practices and both customer trust and corporate performance. This paper’s significant contributions to marketing strategy and data privacy were recognized with the Sheth Foundation/Journal of Marketing AwardBorah, Abhishek (2017). "Data Privacy: Effects on Customer and Firm Performance". Journal of Marketing. 81: 36–58. doi:10.1509/jm.15.0497. hdl:10072/337604. Retrieved 2024-06-01. 5. “The Dark Side of Big Data’s Effect on Firm Performance” • Discusses the potential pitfalls and strategic missteps companies can face when implementing big data solutions, focusing on the balance between data collection and consumer privacy. This research was awarded the MSI Robert D. Buzzell Best Paper AwardBorah, Abhishek. "The Dark Side of Big Data's Effect on Firm Performance". Marketing Science Institute. Retrieved 2024-06-01. 6. “What Drives Consumers to Share Online Content” • Offers insights into the psychological triggers and social dynamics that influence users to share content online, providing guidelines for marketers to enhance viral marketing campaignsBorah, Abhishek. "What Drives Consumers to Share Online Content". Journal of Consumer Research. Retrieved 2024-06-01. 7. “How to Shoot for the Holy Grail of Social Media Marketing” • Provides a strategic framework for creating compelling social media content that aligns with brand identity and maximizes consumer engagementBorah, Abhishek. "How to Shoot for the Holy Grail of Social Media Marketing". Harvard Business Review. Retrieved 2024-06-01. • Analyzes the evolving role of marketers within the corporate structure and the increasing influence of marketing on business strategy and consumer relationsBorah, Abhishek. "The Growing Power of Marketers in the Business World". Sloan Management Review. Retrieved 2024-06-01.

=Awards & Recognitions

Awards and Recognitions

1. Sheth Foundation/Journal of Marketing Award (2022) • For the paper “Data Privacy: Effects on Customer and Firm Performance.”"Sheth Foundation/Journal of Marketing Award 2022". American Marketing Association. Retrieved 2024-06-01. 2. MSI Robert D. Buzzell Best Paper Award (2018) • For “The Dark Side of Big Data’s Effect on Firm Performance.”"MSI Robert D. Buzzell Best Paper Award 2018". Marketing Science Institute. Retrieved 2024-06-01. 3. Dean’s Commendation for Excellence in Teaching, INSEAD (2020-2021, 2021-2022) • Recognized for outstanding teaching performance."Dean's Commendation for Excellence in Teaching". INSEAD Knowledge. Retrieved 2024-06-01. 4. Undergraduate Faculty of the Year (2017-2018) • Recognized at the Michael G. Foster School of Business, University of Washington."Undergraduate Faculty of the Year 2017-2018". Michael G. Foster School of Business. Retrieved 2024-06-01. 5. AMA TechSIG Lazaridis Prize for Best Paper on Innovation, Technology, and Interactivity (2020) • For “Improvised Marketing Interventions in Social Media."AMA TechSIG Lazaridis Prize for Best Paper 2020". American Marketing Association. Retrieved 2024-06-01. 6. Finalist for the AMA/Marketing Science Institute/H. Paul Root Award (2020 and 2022) • Recognized for contributions to marketing practice and knowledge."AMA/Marketing Science Institute/H. Paul Root Award Finalist 2020 and 2022". American Marketing Association. Retrieved 2024-06-01. 7. Finalist for the Maynard Award (2018) • For “Data Privacy: Effects on Customer and Firm Performance.”"Maynard Award Finalist 2018". American Marketing Association. Retrieved 2024-06-01.