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Addlly AI is a Singapore-based B2B SaaS AI-powered content creation platform that serves as a custom-built AI Playground for enterprises. It is designed to streamline content workflows by leveraging generative AI to create end-to-end marketing content in a zero-prompting environment.
History
editAddlly AI was founded in 2023 and successfully closed its seed funding round in January 2024. This funding round achieved a valuation cap of SGD 5 million (approximately USD 3.7 million).
Overview
editAddlly AI offers a "Zero-Prompt AI Playground" for seamless content creation without manual prompts. It integrates multiple large language models (LLMs), first-party data, and social listening tools to generate human-like content tailored to brand needs. The platform supports content in multiple Asian languages, enabling global businesses to connect with diverse markets.
Founders and Team
editAddlly AI was co-founded by Tina Chopra, who has over 13 years of experience in content strategy, creation, and management. Before establishing Addlly AI, Tina co-founded Script Consultants, a content marketing agency that collaborated with major brands such as OCBC, Unilever, Grab, Citibank, and SingTel.
The company’s team includes experts in artificial intelligence, machine learning, content strategy, and digital marketing, working collaboratively to develop and refine the platform's capabilities.
Recognition and Achievements
editAddlly AI has received several accolades for its innovative approach to AI-driven content creation:
- IMDA Spark Accreditation (September 1, 2024): The Zero-Prompt AI Playground was recognized by the Infocomm Media Development Authority (IMDA) under its Spark program, enhancing its credibility in the AI content creation space.
- Lestari Innovation Fest 2024 (August 1, 2024): Addlly AI was recognized as one of the top 10 startups at the Lestari Innovation Fest 2024 for the Startup World Cup.
- Launch of Shopify AI Writer App (July 22, 2024): The company launched a Zero-Prompt Shopify AI Writer App to improve e-commerce content creation for Shopify users.
- AWS GenAI BuildPad Program (June 4, 2024): Addlly AI joined the AWS GenAI BuildPad 2024 program to further develop its capabilities in generative AI.
- Microsoft’s Gen AI Growth Accelerator Program (April 3, 2024): The company was selected to create advanced custom content solutions under Microsoft's Gen AI Growth Accelerator Program.
- ASEAN Digital Awards 2024 (March 13, 2024): Addlly AI won the Bronze award for its AI writing tool at the ASEAN Digital Awards 2024.
- IMDA Gen AI Sandbox (February 22, 2024): Addlly AI was included in Singapore’s Generative AI Sandbox for SMEs, offering digital marketing solutions tailored to small and medium-sized enterprises.
Tools
editAddlly AI provides a suite of tools designed to simplify and enhance content creation for businesses. Below is a table of the main tools available:
Tool | Description |
1-Click Blog Writer | Generates complete blog posts in one click. |
SEO Blog Co-Pilot | Assists in creating SEO-optimized blog content. |
Shopify AI Writer | Produces content specifically optimized for Shopify e-commerce stores. |
Social Media Post Generator | Creates engaging social media content across multiple platforms. |
Newsletter Builder | Automates the creation of newsletters tailored to audience preferences. |
Press Release Quick Draft | Provides a streamlined approach to drafting professional press releases. |
AI Image Generator | Generates high-quality images to complement content. |
Technology
editAddlly AI utilizes a range of advanced AI models for various content creation tasks. The table below summarizes the AI models used, their types, and their specific use cases:
AI Model | Type | Use Case |
OpenAI GPT-4 and GPT-4o | Text | Generates high-quality, human-like text content for blogs, articles, and more. |
Anthropic Claude 3, Claude 3.5 | Text | Assists with content creation, editing, and refining for improved clarity and engagement. |
Mistral 7B | Text | Provides natural language processing capabilities for accurate content fine-tuning. |
LLaMA 3 | Text | Supports content personalization and contextual relevance to target specific audiences. |
Ideogram | Text/Image | Integrates text with visuals for enhanced presentation and brand alignment. |
Stable Diffusion | Image | Creates AI-generated images to complement written content and enhance visual appeal. |
These AI models enable Addlly AI to offer a wide range of tools and services that streamline content creation, improve quality, and enhance engagement across various formats and platforms.
Market Segments
editAddlly AI caters to various market segments, including:
- Corporate Enterprises: Enterprises use Addlly AI’s custom playgrounds to create unified, brand-specific content across departments and regions.
- E-commerce Businesses: Tools like the Shopify AI Writer help e-commerce companies create optimized content to enhance visibility and drive sales.
- Small and Medium Enterprises (SMEs): The platform's ease of use and cost-effective solutions are attractive to SMEs looking to improve their digital presence and marketing efforts.
- Digital Marketing Agencies: The platform supports agencies in managing large-scale content production efficiently, ensuring consistent quality across multiple clients and channels.
Category:Generative artificial intelligence Category:Artificial intelligence
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