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Declined by Cosmic840 3 months ago. Last edited by Cosmic840 3 months ago. Reviewer: Inform author.

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Comment: In accordance with Wikipedia's Conflict of interest guideline, I disclose that I have a conflict of interest regarding the subject of this article. Adrianenache87 (talk) 18:34, 4 May 2026 (UTC)

Adrian Enache

Adrian Enache (born December, 4th 1987, Romania) is a Romanian entrepreneur, digital marketing executive, and educator with over 15 years of experience in digital strategy, media, artificial intelligence adoption, and business management. He is best known as the founder and General Manager of Omniperform, an AI-driven personalized communication and media technology company based in Bucharest, Romania.

Early Life and Education

Adrian completed his secondary education at the "Ienăchiță Văcărescu" National College in Romania, where he studied mathematics and informatics.

He subsequently attended the Faculty of Mathematics and Informatics at the University of Bucharest, one of Romania's leading academic institutions, graduating in 2010 with a Bachelor of Arts degree. His undergraduate thesis focused on Optimizing Web Applications: SEO, for which he received a grade of 9.83 out of 10.

In 2013, he earned a Master's degree in Information Technology (Software Engineering) from the University of Bucharest, with a specialization in "The Business and Marketing Side of Software Development" - achieving a 10 out of 10. This academic foundation bridged his technical background with business strategy, shaping his subsequent career in digital entrepreneurship.

From 2014 onward, Enache continued his professional development through multiple executive education programs, including the Google MBA (abbreviated format), NextMBA, courses in Online Communication and New Media, Innovation in Advertising, AI Adoption, and Critical Thinking.

Career

Early Career in Digital Marketing (2010–2014)

Enache began his professional career in digital marketing following his graduation from the University of Bucharest. Between November 2010 and June 2014, he served as Digital Director at Inotec Agency (later acquired by Zitec), where he progressed from digital specialist to director, overseeing a team of eight specialists.

Concurrently, between July 2012 and July 2013, Enache held a position as Performance Marketing Manager at IPG MullenLowe (formerly Lowe & Partners / Hyperactive), where he developed digital media strategies and managed CPA and ROAS-based campaigns for clients including Ferrero, Stella Artois, Beck's, Altex, and BCR.

E-Commerce and Corporate Experience (2011–2012)

From June 2011 to September 2012, Enache worked as an e-Commerce Specialist at METRO Cash & Carry, where he supported and coordinated a global pilot e-commerce project. His responsibilities included supplier management and the development of an omnichannel strategy to support multiple sales channels while preventing internal cannibalization.

Head of Digital Media & Performance (2014–2017)

Between June 2014 and February 2017, Enache served as Head of Digital Media & Performance Services at The Masterplan (subsequently acquired by Infinit, now Stefanini Infinit). In this role, he held full P&L responsibility, managing a core team of 12 specialists and matrix-managing 52 employees across digital, e-commerce, media, SEO, and performance services. Under his leadership, the division generated over €2,000,000 in revenue. He expanded the agency's client portfolio by signing global brands.

Investment Fund Leadership (2018–2020)

From January 2018 to January 2020, Enache served as CEO and Board Vice President of Angels Den Funding, a UK-based alternative financing platform and investment fund with offices in the United Kingdom, Poland, and Romania. During his tenure, he raised more than £12,000,000 for startups, restructured international offices, achieved cost optimization of over 30%, and helped deliver a year-over-year ROI of more than 118% — the fund's highest valuation performance.

Omniperform (2020–Present)

In March 2020, Enache founded Omniperform, an AI-driven marketing technology company specializing in personalized communication for B2B and D2C global brands. He serves as General Manager with full P&L responsibility, having built the company's team, technology infrastructure, and operational processes from inception.

Under his leadership, Omniperform developed a proprietary platform capable of generating up to 56,000 personalized message variations within a single campaign, with integrated adaptation of digital assets — including landing pages — in real time based on consumer behavior. The technology has delivered an average 20–50% improvement in digital communication campaign performance compared to traditional approaches.

As of 2024, Omniperform reported cumulative revenue exceeding €15,000,000 and profitability approximately three times higher than the industry average, having managed over €27,000,000 in media and digital budgets. The company's client portfolio includes more than 30 corporations, among them DHL, Danone, AVIS, Carlsberg, CBRE, Tuborg, Essity (Libresse, Zewa), and Xella (Ytong).

In 2025, Omniperform announced a Series A financing round of approximately $1 million, placing the company's valuation at nearly $10 million. The company simultaneously announced a strategic partnership with Creata Global Agency, one of the world's largest complementary services agencies, with a global client base.

Academic and Educational Contributions

Since 2023, Enache has served as a teacher on the NextMBA online platform, delivering a class titled "The Future of Marketing", focused on AI-driven advertising and seamless consumer experience. He teaches alongside internationally recognized figures in marketing and management, including Philip Kotler, Rasmus Hogdall, and Lars Silberbauer.

He has participated in over 100 conferences and training sessions, reaching more than 25,000 participants through workshops in digital marketing and media.

Recognition and Awards

Ernst & Young (E&Y) Entrepreneur of the Year — Finalist
40 Under 40 — SEE Business Awards
Top 50 CEOs — UK Magazine
Top 100 Young Managers — Business Magazine Romania
Excellence Award for Executive and Entrepreneurial Achievements — Repatriot Business Leaders (RBL)

Philosophy and Approach

Enache has publicly stated that his professional mission is rooted in the belief that advertising can be effective without being intrusive. This principle underpins Omniperform's approach to personalized communication — tailoring messages, creatives, and digital touchpoints to specific consumer types rather than delivering generic, one-size-fits-all campaigns.

Omniperform was established as Romania's first advertising agency to offer equity participation to employees from inception through an Employee Stock Ownership Plan (ESOP), alongside a profit-linked bonus structure — reflecting Enache's stated commitment to building organizations that align team and company interests.