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Alexis Swanson Traina is an American entrepreneur, recognized tastemaker, entertaining authority, author, and vintner. Traina is the founder and CEO of HiNOTE, a modern communication app.
Family and Education
editAlexis Swanson Traina was born in New Orleans, Louisiana. She is the daughter of W. Clarke Swanson, Jr. of Omaha, NE, whose family innovated the iconic American brand, Swanson Foods; and Elizabeth Pipes Swanson of New Orleans. She is the eldest of three sisters, including Veronica Swanson Beard and Claiborne Swanson Frank.
Alexis spent her childhood in Naples, Florida, graduated from The Ethel Walker School in Simsbury, Connecticut, and went on to graduate from Hobart William Smith Colleges in Geneva, New York. In 1985 her parents located to the Napa Valley, to introduce their eponymous winery, Swanson Vineyards.
Career
editAfter college, Alexis Swanson Traina began her career at Swanson Vineyards. She is known for: her eponymous wine label, "Alexis”; reimagining the Napa Valley tasting room experience– ushering in a new, bespoke tasting experience that had yet to exist; and creating Modern House Wines, which brought wit and wine to the masses through her partnership with Target.
Books
editAlexis Swanson Traina is the author of From Napa With Love, a best-selling book of photos and essays extolling the people and place she calls home. Published by Abrams Publishing, the book has been reprinted four times and was acquired by Reese Witherspoon's Hello, Sunshine.
HiNOTE
editHiNOTE App is modernizing the $60B stationery industry by making it better, cooler, mobile — merging old world style with new world technology, at the speed of culture. The app introduces essential, everyday communication: personalized stationery, daily greetings, holiday wishes, photo sharing, on-the-fly invites with RSVP and more — easily sent in just a few taps across favorite messaging and social platforms.
Personal Life
editAlexis Swanson Traina married technology entrepreneur Trevor Traina in 2006. In 2018 Mr. Traina was appointed Ambassador to Austria. Alexis and Trevor have two children. The family lives in San Francisco, California.
References
edit[1] [2][3][4] [5]] [[6]] [[7]] [[8]] [[9]] [[10]] [[11]] [quizette/meet-alexis-swanson-traina-founder-of-hinote/article bf057f4a-0d87-11ef-b95b-5332e7ab59c3.html[12]] [[13]] [[14]] [[15]] [[16]] [[17] [18] [19] [20] [21] [22] [23] [24] [25]
- ^ "The November O List: The 11 Gift Ideas that Improve Any Party". Oprah. Oprah Winfrey Network.
- ^ "Meet HiNote, the New App That Will Change the Way Text". 18 April 2022.
- ^ "Swanson Vineyards". Swanson Vineyards.
- ^ Traina, Alexis (19 September 2017). From Napa with Love. Harry N. Abrams. ISBN 978-1419726743.
- ^ "This app, backed by Marissa Mayer and Peter Thiel, is making texts more expressive". 8 May 2023.
- ^ "Meet HiNote, the New App That Will Change the Way You Text". 18 April 2022.
- ^ "What's Your Fancy? Alexis Traina Shares Her Summer Essentials". 7 June 2022.
- ^ "Trevor Traina and Alexis Swanson Traina Napa Valley Home Photos". 4 March 2016.
- ^ "Alexis Traina on Raising a Family in Wine Country". 23 August 2017.
- ^ "Habitually Chic® » alexis swanson traina".
- ^ "Alexis and Trevor Traina: Ode to Joy". 24 November 2009.
- ^ https://www.nobhillgazette.com/people/the
- ^ https://blog.toryburch.com/2022/08/alexis-traina-reimagines-the-way-we-text/
- ^ "Meet HiNote, the New App That Will Change the Way You Text". 18 April 2022.
- ^ https://www.fastcompany.com/90727376/hinote-app-iphone
- ^ "HiNote x de Gournay: Digital Messaging Meets Creative Excellence". 9 November 2023.
- ^ https://www.business2community.com/tech-news/marissa-mayer-and-peter-thiel-backed-app-wants-to-spice-up-your-boring-texts-02688685
- ^ Traina, Alexis (26 October 2017). "A Tribute to the Napa Valley". Town & Country.
- ^ Traina, Alexis (27 May 2019). "KEN FULK BRINGS A CONTEMPORARY EDGE TO THE AMERICAN AMBASSADOR'S RESIDENCE IN VIENNA". ELLE Decor. VANESSA LAWRENCE. Retrieved May 27, 2019.
- ^ Traina, Alexis. "ALL IN THE FAMILY". ELLE Decor. Kate Betts. Retrieved August 16, 2011.
- ^ Traina, Alexis (18 January 2018). "Napa of Another Time: Restoring a 100-Year-Old Home in Wine Country". Vogue. Retrieved January 18, 2018.
- ^ Traina, Alexis. "Alexis Traina and MatchesFashion.com Host an Haute, Love-Filled Party". Vogue World. Retrieved September 29, 2017.
- ^ Traina, Alexis (16 November 2016). "Alexis Traina Hosts a Cocktail and Dinner for Veronica Beard". Vogue World. Retrieved November 16, 2016.
- ^ Traina, Alexis. "From Napa with Love: Who to Know, What to Do, and What Not to Miss". GoodReads.com. Good Reads.
- ^ Traina, Alexis. "Falstaff Living". Falstaff.com. Falstaff.