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Aparajita is the first AI-powered news presenter in Bangladesh, introduced by Channel 24, one of the country's leading television news channels. Aparajita made her debut on 19 July 2023, marking a significant milestone in the incorporation of artificial intelligence into mainstream media in Bangladesh. The AI news anchor was developed and conceptualized by Apurba Barai, also known as Avik Apu, the In-Charge of production at Channel 24.
Development and Concept
editAparajita was created with the goal of enhancing the news presentation experience and exploring the potential of AI in media. Apurba Barai, a key figure at Channel 24, led the development team behind this innovative project. His expertise in media production, combined with a keen interest in AI technology, resulted in the birth of Aparajita. Talat Mamun, Executive Director of Channel 24 appreciated the project.
Aparajita can deliver reports in both Bengali and English, making her versatile in a bilingual media environment. Aparajita's introduction is part of Channel 24’s broader efforts to modernize its operations and experiment with technological advancements in broadcasting.
Debut and Reception
editAparajita made her first on-air appearance on 19 July 2023, delivering news to a live audience. The event was a historic moment in the Bangladeshi media landscape, as it marked the first time an AI presenter had been used in a professional news setting in the country.
Her debut sparked widespread interest and discussion within the media industry and among the general public. Many appreciated the technological leap, while others raised questions about the role of AI in replacing human jobs, particularly in the journalism and media sectors.
Impact on the Media Industry
editThe introduction of Aparajita by Channel 24 is a significant technological achievement in Bangladesh’s media landscape. It showcases how AI can be integrated into newsrooms, potentially transforming how news is delivered and consumed. Aparajita’s debut has inspired discussions about the future of AI in journalism, including the ethical implications of AI presenters and the balance between human and artificial intelligence in media.
Aparajita’s role is primarily seen as complementary to human journalists. Rather than replacing them, she is expected to augment newsrooms by providing an additional, efficient, and reliable method of delivering news content, especially for repetitive or routine tasks.
Future Developments
editAs of her debut, Aparajita’s capabilities continue to be refined. There are ongoing efforts to enhance her interaction with live audiences and improve her responses to real-time events. Channel 24 is also exploring the potential for Aparajita to take on more dynamic roles, such as live interviews and more personalized engagement with viewers.
Her success has positioned Channel 24 as a pioneer in the use of AI within the Bangladeshi media sector, and there are indications that other media outlets in the country may follow suit by experimenting with similar technologies.
References
edithttps://www.channel24bd.tv/feature/article/165145/!
https://www.dhakatribune.com/bangladesh/320677/aparajita-bangladesh-s-first-ai-news-anchor-on
https://www.youtube.com/watch?v=BIEG3Y_cOWc
https://www.prothomalo.com/technology/c6zv7lwu1v
https://today.thefinancialexpress.com.bd/editorial/ai-presenter-at-bangladeshi-channel-1690208167