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Last edited by Graeme Bartlett (talk | contribs) 37 hours ago. (Update) |
 | |
| Formerly | Atasi Corporation |
|---|---|
| Company type | Private |
| Industry | Computer storage |
| Founded | February 2, 1981 (as Atasi Corporation) |
| Founder | Frank C. Gibeau
Co-Founders
|
| Defunct | 1994 |
| Fate | Acquired by Western Digital |
| Headquarters | 235 Charcot Ave, San Jose, CA 95131 (defunct)
|
| Products | Hard disk drives |
Number of employees | 65 (1987) |
Atasi Technology (also known as Atasi Corporation) was an American hard disk drive manufacturer company based in California. It was incorporated in 1981 as Atasi Corporation with its first headquarters in Moorpark, CA. Atasi began selling products the following year in 1982. The company had financial problems throughout its lifetime, going through failed agreements, bankruptcy, and being acquired by Tandon then Western Digital before dissolving in the early 1990s.
Atasi was founded in 1981 in San Jose, California by Frank C. Gibeau with the name "Atasi Corporation".
History
editFounding and Early History
editAtasi Technology (then called Atasi Corporation) was first incorporated on February 2, 1981. It was founded by Frank C. Gibeau along with 4 co-founders Paul L. Farmer, Stanley F. Brown, Garold W. Plonczak, and. The name "Atasi" was a Native American word for a type of club. Frank who was a history enthusiast, chose the name for its Native American origins.
Frank had plans to release a 16 MB and 30 MB hard disk drive in June of 1982.
names
https://goodip.io/iq/assignee/atasi-corp
another ref
useful document https://go-gale-com.wikipedialibrary.idm.oclc.org/ps/i.do?p=ITOF&u=wikipedia&id=GALE%7CA3427415&v=2.1&it=r&sid=ebsco
Atasi 3000 Series
editOn August 16, 1982, Atasi introduced the 3000 series of 5 1/4-inch hard disk drives.[1] There were initially 3 models available, the 3020 (16 MB), 3033 (26 MB), and 3046 (37 MB). The 3020 had 2 disk platters, while the 3033 had 3 and the 3046 had 4.[2] They used the ST506 interface, which was considered one of the industry standards at the time. The drives had a 30 ms access time, an MTBF rating of 10,000 hours, and used MFM encoding. The 3020 would cost $1470 upon release and the 3033 cost $1800.[3] The main selling point of the Atasi drives was their low access time. In an advertisement in Personal Computing for the drives Gibeau says:
“In the push for high capacity 5 3-inch disk drives, manufacturers often overlook the requirement for low access time,” said Gibeau. “The combination of high capacity and fast access, achieved in the Atasi products, is vital to the new generation of multi-user, multi-tasking computer systems. It brings such applications as local area networking and computer graphics more within reach of small-business computer and office-automation equipment users.”[4]
Similar 5 1/4-inch drives of the time, such as the Seagate ST-506/ST-412, had access time of 85 ms average.[5] The lower access time was something previously only seen in bigger 8 and 14-inch hard disk drives, such as the IBM 3380, which had an average access time of 16 ms and was the first driver to get past the 1 GB barrier in 1980. The Atasi 3000 drives were expected to be in final production by early 1983.
Momentum Computer Purchase
editIn July of 1983, Momentum Computer Systems purchased over $4 million in drives from Atasi to be used in their MC6800-based computers.
Seagate Acquisition
editIn October of 1983, Atasi and Seagate Technology were involved in a negotiation of Seagate buying Atasi with an offer of $131.4 million in the form of 7.2 million shares of the company that are $18.25 each. Seagate wanted to do this to acquire Atasi's disk drive voice-coil technology.[6]
The deal was later called off just a month later that year, stating "they (Seagate/Atasi) would both benefit from remaining independent at this time".[7]
In 1985, Atasi laid off 62% of its 264 employees
Frank left Atasi in early 1984, going on to join Epelocorp, a subsidiary created by Xebec, as the president. Alan J. Grant would then take over Atasi as temporary president until July.
Atasi 3065/3075
editIn December of 1983, the AT-3065 and AT-3075 were announced as an expansion to the 3000 series of 5 1/4-inch hard disk drives. They had 65 and 75 MB of storage with an average access time of 24 ms, which was said to improve system throughput by up to 50%. The drives were set to be released in mid-1994 with the 3065 costing $1,800 and the 3075 $1,950.[8]
Donald R. Lundell Era (1984-1985)
editDonald joined Atasi as Vice President of Engineering. Before joining Atasi, he spent over 18 years at IBM in various management positions.
In July 1984, he was appointed President and CEO of the company, taking over from Alan J. Grant, who was the interim president since February of that year.
Computer Memories Deal
editIn October of 1985, Computer Memories and Atasi discussed a pact in which Computer-Memories would produce and sell hard disk drive products similar to Atasi's 85 and 170 MB hard disk drives. On October 29th, Computer Memories backed out of the deal, for seemingly unknown reasons. It was said the deal would have attracted new customers to Computer-Memories by allowing them to expand their product line, after IBM in August of that year did not renew its 1984 contract to purchase hard disk drives from them.[9]
Atasi at this time just recently filed for protection under Chapter 11 in August and was to receive $1 million with up to an additional $5 million in royalties from the deal. Donald said he was confused by the decision as Computer Memories was previously eager to sign the agreement.[9]
Stanley F. Brown Era (1985-)
editDonald resigned from Atasi in November of 1985, later becoming president of Aspen Peripherals Corporation in February 1986. Stanley resigned from his position as senior vice president of Computer Memories to take over Atasi. Stanley was one of the co-founders that helped start Atasi, and he wanted to try to bring the company out of bankruptcy. Another co-founder, Paul Farmer, joined him by taking over as vice president of quality assurance. Additionally, one of the company's first employees, Ravi Chari, was appointed vice president of engineering.[10]
The company had only around 90 employees remaining at the time, as most of its 500 employees were laid off. Many items were already labeled for liquidation. Stanley along with his 2 partners had a plan to try to revive the company. They planned to lower company costs by making deals with suppliers and outsourcing production to the far east. Next, they planned on finishing designs of newer, high-capacity hard disk drives, to be better competitive against their rivals in the market. They released their 85 MB hard disk drive earlier in the year already, and planned on a 170 MB one to follow up.[10]
Tandon & Western Digital Acquisition
editIn April of 1987, Atasi was acquired by Tandon Corporation in a $5 million deal after re-emerging in 1986 from Chapter 11 Bankruptcy reorganization. Atasi would then operate as a wholly-owned subsidiary of Tandon. The main motive for buying Atasi was to expand the capacity of their disk drives, as Tandon drives went up to 50 MB in capacity while Atasi offered up to 170 MB. Atasi at the time had 65 employees.[11][12]
The acquisition did not last long, as in late 1987 Tandon sold their hard disk drive unit to Western Digital in a deal for $49 million. This would mean Western Digital now acquired Atasi as well.[13][14][15] It is not known what happened to the Atasi brand afterwards, but the name of the company was changed in 1990 to "Atasi Technologies" with products still being offered with advertisements in Magazines.
David Morris Era (19-- - ----)
editIn 1990, Atasi changed its name to "Atasi Technologies, Inc.".[16]
In March of 1990, Atasi acquired Priam Corporation's line of 5.25-inch hard drives and inventory that were Apple-compatible for $5.2 million during an asset auction after Priam filed for Chapter 11 bankruptcy.[17]
List of CEOs
edit| Name | Years | Position, education |
|---|---|---|
| Frank C. Gibeau | 1981-1984 | Founder |
| Alan J. Grant | 1984-1984 | - |
| Donald R. Lundell | 1984-1985 | - |
| Stanley F. Brown | 1985- | - |
| David Morris | 2014–present | - |
Products
editAtasi was a producer of 5 1/4" and eventually 3.5" hard disk drives for computer systems of desktop use.
| Model no. | Released | Capacity | Size | Encoding | Cache | Speed | Interface | Access Time (ms) | Sector Size | Notes |
|---|---|---|---|---|---|---|---|---|---|---|
| AT-676 | 765 MB | 3600 RPM | ESDI | 16 | 512 bytes | – | ||||
| AT-3020 | 1982 | 17 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3033 | 1982 | 28 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3046 | 1982 | 39 MB | 5 1/4" Full | MFM | 3600 RPM | ST-506 | 30 | 256 bytes | ||
| AT-3051 | 43 MB | 5 1/4" Full | ||||||||
| AT-3053 | 44 MB | 5 1/4" Full | ||||||||
| AT-3065 | 1984 | 65 MB | 5 1/4" Full | ST-506 | 24 | |||||
| AT-3075 | 1984 | 67 MB | 5 1/4" Full | ST-506 | 24 | |||||
| AT-3085 | 67 MB | 5 1/4" Full | ||||||||
| AT-514M | 117 MB | 5 1/4" Full | MFM | 3600 RPM | ST-412 | 20 | 512 bytes | |||
| AT-514R | 117 MB | 5 1/4" Full | RLL | 3600 RPM | ST-412 | 20 | 512 bytes | |||
Documents In Use Currently
Founding:
Atasi Search:
Things:
https://www.bizapedia.com/ca/atasi-technology-inc.html
http://www.mfarris.com/hard/atasi.html
https://archive.org/details/MacUser9001January1990/page/n79/mode/2up?q=atasi+technology
https://archive.org/search.php?query=atasi%20technology&sin=TXT
References
edit- ^ "Hardware news". InfoWorld. 16 Aug 1982. p. 62.
- ^ Atasi Series 3000 OEM Manual. Atasi. 1982. p. 3.
- ^ "5 1/4" Winchester Manufacturers". Digital Design. Vol. 12. Digital Design Publishing. 1982. pp. 34–35.
- ^ "SPEED IS KEY TO ATASI DRIVES". Personal Computing (September 1982 ed.). Hayden Book Company. 1982. p. 216. Retrieved 28 July 2022.
- ^ ST 506/412 OEM MANUAL (PDF). Seagate Technology. p. 3. Retrieved 28 July 2022.
- ^ "Seagate/Atasi Deal: A Double-Edged Sword?". Computerworld. IDG Enterprise. 24 October 1983. p. 97. ISSN 0010-4841.
- ^ "Seagate and Atasi called off their merger discussions". The Los Angeles Times. 22 Nov 1983. Retrieved 1 Nov 2021.
- ^ "Peripheral Products In Cartridge Tape Tech, Disk Drive Tech Debut". Computerworld. Vol. 17, no. 50. IDG Enterprise. 12 December 1983. p. 87. ISSN 0010-4841. Retrieved 27 January 2022.
- ^ a b "Chatsworth Company Backs Out: Computer Memories-Atasi Deal Unravels". The Los Angeles Times. 29 Oct 1985. Retrieved 3 Nov 2021.
- ^ a b "Atasi Boss: We're not ready to die". Boca Raton News. Boca Raton News. 1986. p. 12.
- ^ "Tandon buys Winchester drive maker". Computerworld. Vol. 21, no. 16. IDG Enterprise. 20 April 1987. p. 105. ISSN 0010-4841.
- ^ "TANDON SIGNS DEFINITIVE AGREEMENT FOR ATASI". TechMonitor. 13 April 1987. Retrieved 25 January 2022.
- ^ "SEC FILING, Western Digital"". Western Digital Investor. Retrieved 3 August 2022.
- ^ Scheier, Robert (1987). "Tandon dropping disk-drive division, focusing on PC subsystem sales". PC Week. Vol. 4, no. 50. QuinStreet Enterprise. p. 143. ISSN 0740-1604. Retrieved 6 August 2022 – via Gale Academic OneFile.
- ^ Riser, Joseph (14 March 1988). "Tandon wraps $49M sale of Winchester unit to WD". Electronic News. Vol. 34, no. n1697. Reed Business Information, Inc. ISSN 0013-4937. Retrieved 6 August 2022 – via Business Insights Global.
- ^ "ATASI TECHNOLOGY, INC". Open Corporates. Retrieved 23 January 2022.
- ^ Electronic News Vol 36 Iss 1802. SAGE. 26 March 1990. p. 7.
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