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Beautiful India (founded 2024) is an Indian fragrance brand,[1][2] which launched internationally at the 2024 Olympic Games in Paris.[3][4][5]
History
editThe company made its international debut as the Official Partner at the India House at the 2024 Olympic Games in Paris.[6][7] The India House was a collaboration of the Reliance Foundation and the Indian Olympic Association (IOA).[8][3][9][10]
To create a delicate perfume for the season, the brand combined Egyptian geranium, Moroccan cedar, Brazilian oranges, Australian sandalwood, Indonesian patchouli, elemi from the Philippines, and black pepper from Madagascar.[11][12][13]
"VasudhaivaKutumbakam" is an Indian notion which Beautiful India exemplifies.[14][15]
References
edit- ^ "BEAUTIFUL INDIA, the global luxury lifestyle brand from India, announces its global debut as the Official Partner of the India House at The Paris 2024 Olympics". The Times of India. 2024-07-30. ISSN 0971-8257. Retrieved 2024-11-22.
- ^ France, Medias (2024-07-29). "BEAUTIFUL INDIA : une nouvelle marque de luxeinspiréepar la sagesseindienne". Forbes France (in French). Retrieved 2024-08-26.
- ^ a b "BEAUTIFUL INDIA Announces Global Debut as Official Partner of India House at Paris 2024 Olympics". Hindustan Times.
- ^ Sunda, Khushee (2024-07-31). "A celebration of our collective humanity through sophistication at the Paris Olympics". GQ India. Retrieved 2024-08-22.
- ^ "BEAUTIFUL INDIA : plus qu'une marque, unephilosophie de vie". Cosmopolitan.fr (in French). 2024-07-29. Retrieved 2024-08-26.
- ^ "Beautiful India is Official Partner of the India House at The Paris 2024 Olympics". Happi.
- ^ "Beautiful India partners with India House for its global debut". FashionNetwork.com. Retrieved 2024-08-22.
- ^ "BEAUTIFUL INDIA, the global luxury lifestyle brand from India, announces its global debut as the Official Partner of the India House at The Paris 2024 Olympics". Australian Associated Press. Retrieved 2024-08-26.
- ^ PR, ANI (2024-07-24). "BEAUTIFUL INDIA announces its global debut as the Official Partner of the India House at The Paris 2024 Olympics". ThePrint. Retrieved 2024-08-22.
- ^ "BEAUTIFUL INDIA partners with India House at Paris 2024 Olympics". 2024-07-23. Retrieved 2024-08-26.
- ^ Sunda, Khushee (2024-07-31). "Explore inner harmony with this luxury lifestyle brand, all set to make its debut at the Paris Olympics". Condé Nast Traveller India. Retrieved 2024-08-22.
- ^ "BEAUTIFUL INDIA : une marque de luxe qui éveillel'âme". Grazia (in French). 2024-07-29. Retrieved 2024-08-26.
- ^ "Festive perfume guide for unlocking nirvana this season". Lifestyle Asia India. 2024-10-24. Retrieved 2024-11-22.
- ^ "BEAUTIFUL INDIA Unveils at Paris Olympics 2024 | Entertainment". Devdiscourse. Retrieved 2024-08-26.
- ^ Sunda, Khushee (2024-07-31). "This emerging luxury lifestyle brand is celebrating the art of self-discovery at the Paris Olympics 2024". Vogue India. Retrieved 2024-08-26.