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Benedict Ross Black (born 01 March 2000), known professionally as 'Ben' and 'Ben Black', is a Scottish social media influencer, ad director, celebrity agent and publisher. He is best known on TikTok where he has 6.6 million followers, but is also the co-owner of sports site 'Sporf' and celebrity brand agents 12th Media.
He began his social media career creating Football Freestyle videos on YouTube while living in Lingen, Germany, but his move to TikTok in 2018 (as simply @BEN) saw his following rise to 6.6 million[1], most notably for his interviews and friendships with footballers Ronaldo, Neymar, Mbappe, Kevin De Bruyne, Phil Foden, Harry Kane and Yaya Toure.
In 2020 he became the first the youngest ever Ad Director for Nike Sports when he created their first ever ad campaign on the TikTok platform. His #MagicBoots campaign featuring English Premier League players totting up 1.2 billion views.[2]
In December 2022, in Qatar, Black became the first person in history to attend every single game of a FIFA World Cup finals.[3]
Born in the Highlands of Scotland (Portmahomack, Ross-shire), he attended Bishop Heber School in Cheshire, England.
Famously a fan of Premier League football team Manchester City, the club honoured him by making him the first person they ever followed on TikTok. He was also a guest on the players bus driven through the city of Manchester in June 2023 to celebrate the football clubs 'triple' victories of English Premier League winners, English FA Cup winners, and UEFA Champions League winners.
References
edit- ^ "TikTok - Make Your Day". www.tiktok.com. Retrieved 2024-05-08.
- ^ Gibbon, Tim (2020-09-01). "The undeniable power of TikTok". Raconteur. Retrieved 2024-05-08.
- ^ "World Cup 2022: TikTok brings football fever to millions of fans". BBC News. 2022-12-10. Retrieved 2024-05-08.