Submission declined on 18 June 2024 by Chetsford (talk).
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| Submission declined on 30 April 2024 by Jeraxmoira (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. Declined by Jeraxmoira 6 months ago. | |
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| Company type | Private |
|---|---|
| Industry | Online Gambling |
| Founded | 2020 |
| Founder | Sharp Connection Ltd |
| Headquarters | Malta |
Area served | Worldwide |
| Products | Online casino, Online poker, Sports betting |
| Services | Online casino gambling, online sports betting |
| Owner | Arnaud Serour |
| Website | betiton.com |
Betiton is an online gambling brand operated by Sharp Connection Ltd, an iGaming company registered in Malta. Its product offering includes sports betting, live casino, and online casino gaming. Available in 11 countries worldwide, the brand’s business operations are conducted from its headquarters in Malta.
Overview
editThe Betiton brand offers sports betting and online casino-type games to players in several jurisdictions. Its online casino arm currently offers a wide range of games that serve various markets, including niche games to attract a new audience. The founder of the Betiton brand maintains the company’s focus on quality over quantity and it aims to differentiate itself by providing unique gaming options like bingo. The product offering varies by market, but most Betiton members have access to a casino platform, a sports betting section with in-play and live betting options, and a virtual bingo platform.
History
editBetiton was founded in February 2020 by Arnaud Serour [1], the founder and owner of Sharp Connections Ltd. Arnaud has been a part of the iGaming industry for eight years, starting his career at Playtech before moving to Aspire Global[2][3][4] as Head of Operations in 2014. He was also the Managing Director of the Karamba brand before deciding to create his own brand using the Aspire Global platform [5][6][7][8] to power its casino and sports betting service. The Betiton brand only began to take shape in 2021 when it won its first-ever gaming award.
Achievements & Rewards
editSince its launch in 2020, Betiton has been recognised as one of the fastest-growing iGaming brands in the industry.[9][10] The casino vertical of the brand has received several accolades over the years from some of the biggest conferences and award ceremonies in the iGaming world. In 2021, Betiton Sport was nominated for the Sportsbook Operator of the Year at the prestigious SiGMA Europe Gaming Awards.
SiGMA Europe Awards – Rising Star Operator 2021
editBetiton won the Rising Star Operator of the Year award at the 2021 SiGMA Awards in Malta after a thorough selection process, just one year after launching.[11] They were nominated alongside other operators such as Stake.com, Betmaster, Ole!Bet, RollBit, and MrVegas.[12]
SiGMA Europe Awards – Marketing Campaign 2022
editA year after winning the Rising Star Operator of the Year award, Betiton received the Marketing Campaign of the Year Award at the Europe Gaming Awards organised by SiGMA in 2022.[13] The operator won the award for their ‘Guest It On’ promotional campaign which involved players participating in a football quiz for a chance to win tickets to watch a football match with the legendary player, Djibril Cissé.[14] This campaign was a huge success, earning the company its second major award within just two years of operation. The company beat other nominees in the same category, such as Gamomat and Evoplay.
SBC Awards – Rising Star in Casino 2023
editIn September 2023, Betiton was awarded the title of Rising Star in the Casino category at the SBC Awards held in Barcelona.[15][16] The competition was tough, with other nominees such as Betsamigo, Glitnor Group, Rhino.Bet, Rootz Ltd, Winspirit Casino, High Roller, and OPAP.[17] Betiton was also nominated for the Rising Star in Sports Betting award.[18]
SiGMA Europe Awards - Best Affiliate Program 2023
editBetiton Partners received the prestigious Best Casino Affiliate Program of the Year award at the 2023 SiGMA Awards, which took place in Malta in November.[19] This award acknowledges Betiton's innovative approach to its affiliate program and its successful partnerships with its numerous affiliate partners. The other nominees in this category were BlueChip Partners, BOSS Partners, and V.Partners.[20]
Expansion
editBetiton entered the industry with an aggressive expansion strategy involving launching in several jurisdictions. The premium gambling platform operates in 11 different jurisdictions and markets, having acquired multiple gambling licences over the years.
Betiton was launched under licences from the Malta Gaming Authority (MGA)[21] and the United Kingdom Gambling Commission (UKGC)[22], which allowed the company to operate in many jurisdictions immediately. iTechLabs is the official regulatory body that certifies the random results of all games provided by this operator.[23]
When the platform was founded in 2020, the Betiton website was launched simultaneously in most of the markets that it operates in. The Betiton casino and sports betting platform are available in six languages. Its parent company, Sharp Connection Ltd, is registered in Malta and is licensed by the MGA under Malta's gambling laws.
The United Kingdom
editThe company has a valid and active remote betting licence, which it obtained from the United Kingdom Gambling Commission in 2020.[24] This licence allows Betiton to provide British players with online slots, roulette, baccarat, blackjack, jackpots, scratch cards and video poker games. Betiton Sports is also available in the UK, offering an online sportsbook with over 35 sports.
Ireland
editThe Betiton platform received a clearance to operate in Ireland the same year it was launched. They acquired an Irish Remote Bookmaker’s Licence which allows the company to operate legally within Ireland.[25] The Irish version of the Betiton site offers the same range of sports betting markets and casino games as the UK website, but members can use Euros for gambling.
Canada
editBetiton started its operations in Canada when the website was launched under the MGA licence.[26] This licence permits the operator to offer their services in provinces (Quebec, British Columbia, Manitoba) where remote gambling is allowed. In Canada, the website provides a French version of the Betiton platform, which has both a casino and a sportsbook arm that features several markets for popular sports like football, hockey, basketball, cricket, baseball, and golf.
Germany
editBetiton obtained a licence from the Gemeinsame Glücksspielbehörde der Länder (GGL) to enter the German market in June 2023.[27] The online gaming platform of Betiton in Germany is available in both English and German languages.
Media Partnerships
editIn May 2023, Betiton brought on board former Liverpool and Marseille striker, Djibril Cissé, as their brand ambassador.[28] [29][30] The aim was to enhance Betiton's brand image and help the company become a leading operator in the industry.[31][32][33]
In addition to his role as the company's brand ambassador, Cissé was also appointed as Betiton's in-house football expert. He provided exclusive football predictions and tips on the Betiton Sports platform.[34][35][36][37]
Betiton's CEO, Arnaud Serour, commented on the partnership, saying that besides being one of the biggest football legends, Cissé "has also overcome major injury setbacks", making him the perfect fit for the growing brand.[38]
References
edit- ^ "Arnaud Serour, the man behind Betiton". sigma.world.
- ^ "Aspire Global". aspireglobal.com.
- ^ "Aspire Global - iGaming Platform". youtube.com. 8 October 2018.
- ^ "About Aspire Global". sigma.world.
- ^ "Aspire Global powers launch of new UK-facing Betiton brand". www.gamingintelligence.com. 5 March 2020.
- ^ "Betiton – The Latest iGaming Brand Launched on Aspire Global's Platform". aspireglobal.com. 3 March 2020.
- ^ "Betiton launches as new white label on Aspire platform". igamingbusiness.com. 31 March 2020.
- ^ "Betiton enters iGaming as Aspire unveils new launch". casinobeats.com.
- ^ "All-Inclusive Gaming Platform Betiton Aims to Revolutionize World of Online Gambling". www.businesswire.com.
- ^ "Aspire Global: Betiton - the Latest iGaming Brand Launched on Aspire Global's Platform". www.marketscreener.com. 3 March 2020.
- ^ "Betiton™ Success at the 2021 SiGMA Gaming Awards". www.dailynewsen.com. 25 March 2022.
- ^ "SiGMA Group to host Europe Gaming Awards: vote for your favorite candidates and companies". sigma.world.
- ^ "Betiton Has Been Named the SiGMA Marketing Campaign of the Year Award Winner". beststartup.ca. 16 November 2022.
- ^ "Betiton Is Awarded SiGMA's Marketing Campaign of the Year". europeangaming.eu. 16 November 2022.
- ^ "Operator Awards". sbcevents.com.
- ^ "Betiton Casino wins Rising Star Award at SBC Awards 2023". europeangaming.eu. 5 October 2023.
- ^ "SBC Awards 10th anniversary unveiled the champions of betting and iGaming". gamesbras.com.
- ^ "SBC Awards announces winners across 39 betting and iGaming categories". yogonet.com.
- ^ "BETITON NAMED BEST CASINO AFFILIATE PROGRAM OF THE YEAR". www.royalsblue.com. 15 November 2023.
- ^ "Meet BlueChip Partners at SiGMA Europe 2023". europeangaming.eu. 8 November 2023.
- ^ "Aspire Global Limited MGA Licence". www.mga.org.mt.
- ^ "Aspire Global Limited UKGC Licence". www.gamblingcommission.gov.uk.
- ^ "Random Number Generator Certificate" (PDF). itechlabs.com.
- ^ "AG Communications Limited". www.gamblingcommission.gov.uk.
- ^ "List of Current Licensed Remote Bookmaking Operations" (PDF). www.revenue.ie.
- ^ "Licensee Verification - Malta Gaming Authority". www.mga.org.mt.
- ^ "Gemeinsame Glücksspielbehörde der Länder". www.gluecksspiel-behoerde.de.
- ^ "Betiton enlists Champions League winner Djibril Cissé as brand ambassador". sbcnews.co.uk.
- ^ "Djibril Cissé joins the Betiton team". igamingbusiness.com. 12 May 2021.
- ^ "Ex-France international Cisse does not rule resuming football career". timesofmalta.com. 21 November 2021.
- ^ "Betiton welcomes: Djibril Cissé!". europeangaming.eu. 13 May 2021.
- ^ "Former Liverpool Striker Djibril Cissé joins Betiton". anfieldwatch.co.uk. 18 May 2021.
- ^ "Djibril Cissé's Addition to the Betiton Team". totalfootballanalysis.com.
- ^ "Djibril Cissé's Football Predictions of the Week". www.betiton.com. 20 January 2022.
- ^ "Djibril Cisse launching GuessITon by Betiton". www.youtube.com. 11 March 2022.
- ^ "Available Only at Betiton™: Football Predictions by Ex-Liverpool Striker, Djibril Cissé". www.thesportsbank.net. 15 March 2022.
- ^ "Football Match Predictions Provided by Betiton's Brand Ambassador, Djibril Cissé". theedinburghreporter.co.uk. 11 March 2022.
- ^ "Djibril Cissé joins the Betiton team". sigma.world.
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