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Comment: Is an ad. I dream of horses (Hoofprints) (Neigh at me) 04:45, 11 October 2024 (UTC)
CJ Express
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CJ Express Group Co., Ltd. is a convenience store chain based in Thailand. Established in 2005 under the company PSD Rukthai Co., Ltd., it initially operated as a wholesale store in Ratchaburi before evolving into a hybrid convenience store and supermarket, focusing on providing consumer goods at comfortable and reasonable prices. In 2013, Carabao Group's founder, Sathien Setthasit (Thai: เสถียร เศรษฐสิทธิ์ ), acquired a majority stake, leading to the rebranding of the company as CJ Express Group Co., Ltd.[1][2]
The brand operates over 1,000 stores under CJ Express and CJ Supermarket across 44 provinces in Thailand, primarily in suburban and rural areas. With a focus on serving local communities, CJ Express has implemented a unique business model that integrates various shopping zones within each store, offering an array of products from household necessities to beauty and lifestyle goods coming from associated companies. The company also launched CJ MORE, a flagship store aimed at providing an enhanced shopping experience, following the philosophy of “More Than Supermarket.” CJ MORE emphasizes the brand’s commitment to offering a broader selection, more affordable pricing, and greater value to its customers.[2][3][4]
History
editIn 2005, CJ Express was founded by Wit Sasiluksananon (Thai: วิทย์ ศศลักษณานนท์ ) under the company PSD Rukthai Co., Ltd. The first store, located in Ratchaburi, operated as a wholesale store spanning two units. Later, the store model shifted to a hybrid convenience store and supermarket format, focusing on selling consumer products at affordable prices. CJ Express distinguished itself by offering lower prices than typical convenience stores and frequently running promotions, attracting local customers. Furthermore, the stores featured smaller, lesser-known brands not available in other convenience stores, contributing to the company's positive reception and business expansion.[1][5]
In 2013, a major turning point occurred when Sathien Setthasit, co-founder and chairman of Carabao Group, along with partners, acquired over 80% of PSD Rukthai Co., Ltd., and the company was renamed CJ Express Group Co., Ltd. At the time, CJ Express operated about 200 stores.[1][3]
Although under the same ownership as Carabao Group, CJ Express operates independently. Recognizing the intense competition in the convenience store industry, Sathien Setthasit focused on creating differentiation. In addition to competitive pricing, CJ Express introduced a model featuring multiple service zones within the store, such as NINE Beauty for beauty products and Bao Café for coffee, increasing product and service variety for customers.[3][6]
CJ Express under the leadership of Sathien Setthasit implemented a "Small Town Strategy"[7] to enhance its presence by opening branches in provincial areas, the outskirts of Bangkok, and suburban regions. This strategy focused on entering smaller, less competitive markets while tailoring products and services to meet local needs, fostering community engagement, and building brand loyalty in underserved areas. By strategically avoiding direct competition with larger chains,CJ Express established a robust local presence. Following this initial success, the company further expanded into urban markets under the brand name "CJ Supermarket." [6][8]
In 2018, CJ Express reported 11.58 billion baht in revenue and 262 million baht in profit. The next year, revenue grew to 13.8 billion baht with a profit of 358 million baht. By the following year, revenue had increased to about 17 billion baht, with profits nearing 1 billion baht. As of 2020, CJ Express had expanded to 600 branches across 29 provinces, including key areas like Bangkok, Nonthaburi, and Nakhon Pathom.[1][6][8][9]
In December 2020, CJ Express launched "CJ MORE," a flagship store located in the Silom district, spanning over 1,200 square meters. The store was designed to offer a unique retail experience, with various zones such as CJ Supermarket, NINE Beauty, Bao Café, and CJ MORE Food Hall, which featured well-known restaurants and pop-up stores.[3][6][9]
In order to promote future growth and manage growing competition in the retail sector, CJ Express expects to grow to at least 1,000 branches throughout 30 provinces and plans to list the company on the Stock Exchange of Thailand by the end of 2025.[1][6]
Associated Business Under CJ Express
editCJ Express Group offers a wide range of retail products and services through its multiple in-house brands, catering to various consumer needs. The company’s retail operations are anchored by CJ Supermarket, which focuses on consumer goods, providing competitive prices comparable to hypermarkets while maintaining convenience with locations closer to residential areas. As of 2024, CJ Supermarket operates more than 500 branches across Thailand.[1][3][4][5]
CJ Express Group has expanded its service offerings through the development of CJ MORE, a retail concept integrating five of the company's brands in one location. These brands include:[2][8][10]
- CJ Supermarket: The company's original retail brand focuses on consumer products. Its strength lies in offering a full range of goods at competitive prices, comparable to hypermarkets, but with the convenience of locations closer to home. Initially expanding in Central Thailand, CJ Supermarket now has over 500 branches nationwide and continues to grow regionally.
- Nine Beauty: A multi-brand cosmetics and beauty zone with the concept "Beauty All in One." It targets customers who prioritize self-care, offering a variety of cosmetics, skincare products, and health supplements.
- Bao Café: A neighborhood coffee shop with the concept "Great Taste, Great Price." It offers Thai-style coffee at affordable prices for all ages, along with a variety of drinks and high-quality toast, aiming to provide excellent service.
- UNO is one of CJ Express Group's lifestyle brands, focusing on providing modern and innovative products that cater to everyday needs. The brand offers a range of fashion items, stationery, and electronic accessories, targeting teens and working professionals. With the concept of "Your Innovation," UNO emphasizes trendy designs and practical solutions for daily life.
- A-Home: As a subcategory of UNO, A-Home focuses on home improvement products. It offers a wide selection of DIY tools, gardening supplies, electrical and plumbing equipment, and small home appliances. Operating under the concept "Making Home Simple," A-Home offers items that facilitate easier access to and convenience from home projects for homeowners and DIY enthusiasts.
- Bao Wash: An automated laundry service providing self-service washing and drying machines.
See Also
editReference
edit- ^ a b c d e f "CJ Express ร้านสะดวกซื้อสัญชาติไทย ที่มีรายได้เกินหมื่นล้าน". www.marketthink.co (in Thai). 2021-05-10. Retrieved 2024-10-11.
- ^ a b c "'ซี.เจ. เอ็กซ์เพรส' รุกธุรกิจโมเดลใหม่ เปิดตัว 'CJ More' สร้างปรากฏการณ์ร้านค้าปลีกแห่งใหม่ ใจกลางสีลม ตอบโจทย์ทุกไลฟ์สไตล์การใช้ชีวิตคนเมืองได้มากกว่าที่เคย..." www.matichon.co.th (in Thai). 2020-11-11. Retrieved 2024-10-11.
- ^ a b c d e "'ซี.เจ. เอ็กซ์เพรส กรุ๊ป' แต่งตัวเข้าตลาดหุ้นปี 65 ระดมทุนขยายสาขาสู้ศึกค้าปลีกเต็มตัว". THE STANDARD (in Thai). 2021-02-15. Retrieved 2024-10-11.
- ^ a b "CJ Express". www.cjexpress.co.th. Retrieved 2024-10-11.
- ^ a b "'อาหารสด' ให้กำไรมากกว่า! ซีเจ ซูเปอร์มาร์เก็ต เริ่มนำเนื้อสัตว์ ผัก และผลไม้ เข้าไปวางขายในร้านแล้ว". THE STANDARD (in Thai). 2021-09-15. Retrieved 2024-10-11.
- ^ a b c d e "เมื่อ CJ Express กำลังแต่งตัวติดนามสกุล 'มหาชน' ใครคือ 'คู่แข่ง'". THE STANDARD (in Thai). 2021-02-16. Retrieved 2024-10-11.
- ^ "Walton's Small-Town Strategy". westsidetoastmasters.com. Retrieved 2024-10-11.
- ^ a b c "เส้นทาง 17 ปี "CJ Express" ก่อน IPO 2.5 หมื่นล้าน จากค้าปลีกภูธร สู่บิ๊กคอนวีเนียนสโตร์ - Brand Buffet". 2022-07-31. Retrieved 2024-10-11.
- ^ a b "DBD DataWarehouse+". DBD DataWarehouse+ (in Thai). Retrieved 2024-10-11.
- ^ "ซี.เจ. เอ็กซ์เพรสเปิดโมเดลค้าปลีกใหม่ "CJ MORE" เป็นมากกว่าซูเปอร์มาร์เก็ตเน้นจุดต่างเหนือคู่แข่ง". www.brandage.com (in Thai). 2020-11-11. Retrieved 2024-10-11.