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Cassie Petrey | |
|---|---|
| Born | Cassie Petrey 16 July 1986 |
| Nationality | American |
| Alma mater | Middle Tennessee State University |
| Occupation(s) | Digital marketing and Artist management |
| Years active | 2007– present |
| Employer | Crowd Surf |
| Known for | Digital marketing |
| Title | Co-Founder at Crowd Surf |
Cassie Petrey (born 16 July 1986), is an American digital marketer and entrepreneur. Cassie has gained recognition for her work in shaping the online presence of music artists since 2004. Cassie is a co-founder of Crowd Surf, a digital marketing company that works with musicians, celebrities, and brands to enhance their online presence and fan engagement.[1][2][3] In 2016, Cassie was included on the music portion of the Forbes 30 Under 30 list.[4]
Early life and education
editCassie was born on 16 July 1986, and grew up in Kentucky, United States. Cassie attended Middle Tennessee State University (MTSU) where she graduated with a degree in Music Business in 2007.[5]
Career
editCassie's journey began at the age of 12 when she managed a Backstreet Boys newsletter that connected fans globally.[6] In 2004, Cassie landed a job at Warner Music Group in Nashville as a College Representative, working as a temporary employee.[7] The development of some of the music industry's earliest artist social media pages on Myspace and Facebook led to a full-time position in Warner's Nashville office where she oversaw social networking campaigns for label stars, including Faith Hill and Blake Shelton, until 2007.[8]
Cassie was among the first in the music industry to identify the marketing potential of platforms like Myspace and Facebook during the mid-2000s.[9] In 2007, Cassie and her co-founder, Jade Driver, officially established Crowd Surf, while still students at Middle Tennessee State University. Initially, the company focused on managing MySpace pages for artists, but it has since expanded into a full-service marketing agency with an artist management branch.[10] Crowd Surf recognized on the 2018 Billboard Digital Power Players list.[11] By 2024, the company operates with a 50-person team across Nashville, Los Angeles, and New York, provides tailored marketing services to a wide range of established and emerging artists, comedians, and companies.[12] Crowd Surf's client roster includes renowned names such as the Backstreet Boys, Britney Spears, Camila Cabello, Nickelback, and Paramore, as well as major labels like Universal Music Group, Sony Music, Warner Music Group, and Hollywood Records.[13][14]
Activities
editIn 2020, Jade Driver with Cassie Petrey launched an online radio show, Boy Band Top 10s, that was available exclusively on Spotify where they counted down 10 of their favorites boy band songs each Thursday.[15] In 2022, Cassie featured on speaker line up for Inaugural Forbes 30/50 Summit which took place on March 6-9, 2022, in Abu Dhabi to mark International Women's Day.[16]
Recognitions
edit- 2011: Cassie listed among Billboard 30 Under 30.[17]
- 2016: Cassie listed among Forbes 30 Under 30.[18]
References
edit- ^ Nicholson, Jessica (2018-11-27). "Industry Ink: Crowd Surf, Relevant Communications, Straight 8 Entertainment". MusicRow.com. Retrieved 2024-12-11.
- ^ Smith, Lizzie (2021-02-05). "Britney Spears' social media manager debunks fan theory of cryptic messages". The Mirror. Retrieved 2024-12-04.
- ^ Barnet, R. G. (2022-04-01). "Former Britney Spears Social Media Manager Cassie Petrey ROASTED!". Daily Soap Dish. Retrieved 2024-12-03.
- ^ Craig_Shelburne (2016-01-06). "Crowd Surf's Cassie Petrey Named to Forbes' 30 Under 30 List". MusicRow.com. Retrieved 2024-12-04.
- ^ "2 Minutes With ... Cassie Petrey, Co-Founder of Crowd Surf | Muse by Clios". 2024-03-07. Retrieved 2024-12-03.
- ^ Fleming, Brianne (2023-05-17). "From Idols to Clients: Turning Fandom into Business w/ Cassie Petrey". Brianne Fleming - Brand & Content Marketing with a Pop Culture Twist. Retrieved 2024-12-11.
- ^ "Inspiring Conversations with Cassie Petrey of Crowd Surf". Voyage LA Magazine | LA City Guide. 2023-01-18. Retrieved 2024-12-11.
- ^ "Meet Cassie Petrey". canvasrebel.com. Retrieved 2024-12-03.
- ^ Toto, Christian (2017-10-04). "Cassie Petrey: From Super Fan to Social Media Guru". Hollywood in Toto. Retrieved 2024-12-11.
- ^ Farthing, Lydia (2022-08-17). "Crowd Surf's Jade Driver & Cassie Petrey Look Back On 15 Years Of Their Digital Journey [Interview]". MusicRow.com. Retrieved 2024-12-03.
- ^ Staff, Billboard (2018-11-12). "Revealed: Billboard's 2018 Digital Power Players". Billboard. Retrieved 2024-12-11.
- ^ Hollabaugh, Lorie (2023-12-01). "Crowd Surf Accepting Applications For New Music Apprenticeship Program". MusicRow.com. Retrieved 2024-12-03.
- ^ "Britney Spears' Social Media Manager Addresses 'Inaccurate' Conspiracy Theories and 'Nasty Comments'". People.com. Retrieved 2024-12-03.
- ^ Lucas, Emmy. "Social Media Stars Loren Gray, Paulina Porizkova And Cassie Petrey Share How To Get Rich By Being Real". Forbes. Retrieved 2024-12-03.
- ^ Hollabaugh, Lorie (2020-12-18). "Crowd Surf Founders Jade Driver And Cassie Petrey Launch New Spotify Radio Show". MusicRow.com. Retrieved 2024-12-03.
- ^ Releases, Forbes Press. "Forbes Reveals Full Speaker Line Up For Inaugural Forbes 30/50 Summit". Forbes. Retrieved 2024-12-03.
- ^ Staff, Billboard (2011-07-01). "Cassie Petrey: 30 Under 30". Billboard. Retrieved 2024-12-03.
- ^ "30 Under 30 2016: Music". Forbes. Retrieved 2024-12-03.