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|  |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | 1986 |
| Headquarters | Seongsu-dong, Seoul , |
Area served | Worldwide |
| Products | Luxury handmade shoes |
| Website | chaussurelapin |
Chaussure Lapin (Korean: 쇼쉬르라팡) is a luxury handmade shoe brand established in 1986 in Seongsu-dong, Seoul, South Korea. The brand name combines the French words "chaussure" (shoe) and "lapin" (rabbit), reflecting the brand's focus on elegance, comfort, and flexibility in design. Chaussure Lapin is known for its meticulous craftsmanship and modern sensibility, primarily catering to women in their 30s and 40s who seek high-end fashion and comfort.
History
edit- 1986: Founded in Seongsu-dong, Seoul, as a handmade shoe atelier.
- 2009: Officially launched the "Chaussure Lapin" brand.
- 2010: Opened its flagship store in Hannam-dong.
- 2011–2014: Participated in major international fashion exhibitions, including those in Hong Kong, New York, and Las Vegas.
- 2019: Launched its online store.
- 2020–2024: Expanded retail presence in major department stores and participated in Paris Fashion Week and Seoul Fashion Week.
Philosophy and Identity
editChaussure Lapin blends traditional shoemaking techniques with modern fashion trends, aiming to create shoes that combine comfort, elegance, and versatility. The brand embodies the diverse and flexible imagery of rabbits, striving to reflect a sophisticated and dynamic lifestyle.
Product Line
editChaussure Lapin offers a wide range of footwear, including:
- Kitten Heels
- Pumps
- Loafers / Oxfords
- Boots / Long Boots
- Mary Janes
- Flats
- Shoe Brooches
- Sandals
- Mules / Slides
- Sneakers
- Wedding Shoes
Production and Features
editCraftsmanship: Operates its own handmade shoe factory, employing highly skilled artisans with over 38 years of experience. Design Development: A dedicated R&D team of 10 experts develops over 200 new styles each season, incorporating the latest fashion trends. High-Quality Materials: Utilizes premium leather for over 80% of products, including materials sourced through exclusive orders. Italian soles are used for added durability and comfort.
Collaborations and Media Presence
editChaussure Lapin has collaborated with renowned brands, including OPENING CEREMONY and RECTO, creating unique and innovative products that reinforce its identity. The brand has also gained media attention through its participation in fashion weeks and by being worn by celebrities such as:
BLACKPINK's Jisoo and Lisa Actress Jun Ji-hyun Actress Song Hye-kyo Red Velvet's Joy These high-profile endorsements have significantly boosted the brand's luxury image and market presence.[citation needed]
Retail and Distribution
editOffline Stores: Chaussure Lapin has a presence in major department stores, including Shinsegae, Lotte, and Hyundai, along with a flagship store in Hannam-dong, Seoul. Online Platforms: Products are available through the official website and selected online platforms such as W Concept and 29CM, emphasizing an exclusive and premium distribution strategy.
Services
editCustom Fitting: Offers personalized shoe-fitting services to accommodate various foot shapes, enhancing the shopping experience. After-Sales Service: Provides fitting adjustments and repairs to ensure customer satisfaction, reflecting the brand's dedication to quality and care.
References
editExternal links
editCategory:companies established in 1986 Category:brands Category:1986 establishments in South Korea
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