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| Company type | Private |
|---|---|
| Industry | Advertising |
| Founded | 2017 |
| Founders | Brad Moran and Nick Paech |
| Headquarters | , Australia |
Areas served | 25 countries[1] |
Number of employees | 275+ (2022) |
| Parent | Publicis Groupe |
| Website | citrusad |
CitrusAd is a digital ad serving company that integrates its Software as a Service based technology platform with first-party, retailer data to create what is now commonly known as retail media networks.[2][1][3]
History
editThe company was founded by Brad Moran and Nick Paech in 2017.[3][4] The company enables retailers to monetize their digital assets (from their own websites and apps).[3] CitrusAd as a platform uses a real-time relevancy engine to display personalized ads to shoppers.[5]
CitrusAd allows its users to launch ad campaigns (including display and sponsored product ads as a result of on-site search) from a single, self-serve, platform featuring measurement capabilities tied to sales for closed-loop, transparent reporting on ROAS (return on ad spend). As a result, CitrusAd was named a leader in The Forrester Wave: Sell-Side Retail Media Solutions, Q3 2021[6] and also ranked second among Deloitte Fast 50'.[7][8]
In 2021, the company saw an abundance of growth over 2020[4] as brands shifted their advertising budgets to follow the uptick in online shopping during the COVID-19 pandemic.[9][10][11] The company created a media hub for retailers to band together under, GroceryOne to attract national ad budgets. GroceryOne allowed brands and agencies access to multiple grocers, representing $60B in retail sales from a single platform.[12][11]
In July 2021, the company was subsequently acquired by Publicis Groupe for $205m.[13][14][15][16]
As of 2022, CitrusAd powers ad serving for retailers with more than $2 trillion in combined annual online sales[17] and is a standalone company of the Publicis Groupe; a global leader in communication with 80,000 employees in more than 100 countries.[18] The company created the first unified platform for on-site and off-site retail media campaigns.[19][20][21][22]
Awards
edit- ANZ high growth startup award 2020.[23]
- Grocer Gold Awards 2021: Technology Initiative of the Year.[2]
- Technology Scale-up of the Year Award 2021.[24]
- Deloitte Fast 50 2021.[7]
References
edit- ^ a b "CitrusAd Case Study". Google Cloud.
- ^ a b Grocer2021-10-05T23:03:00+01:00, The. "Grocer Gold Awards 2021: Technology Initiative of the Year". The Grocer.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ a b c Harris, John (21 August 2018). "Brisbane-based Citrus wins global business and tier 1 retailers in Australia including Dan Murphy's to its online advertising platform". www.impress.com.au.
- ^ a b "CitrusAd Expands, Following Growth of Grocery E-Commerce". Progressive Grocer. 27 July 2020.
- ^ Goldberg, Jason. "Retail Media Networks Are One Of The Most Important Trends Of 2022, But They Need To Evolve". Forbes.
- ^ "CitrusAd Named a "Leader" in Retail Media by Independent Global Research Firm – ISN MAGAZINE". 8 November 2021.
- ^ a b "A record-breaking year for Deloitte's Tech Fast 50 | Deloitte Australia | Media release". Deloitte Australia.
- ^ https://seermedical.com/wp-content/uploads/Deloittes-Tech-Fast-50-2021-Winners-Report.pdf [bare URL PDF]
- ^ EDC, St Pete (August 9, 2022). "Retail Media Tech Company CitrusAd Expands St. Petersburg, Florida Presence". St Pete EDC.
- ^ "Mi9 Retail and CitrusAd Form Strategic Partnership to Disrupt $120 Billion Digital Advertising Industry". www.businesswire.com. July 17, 2019.
- ^ a b "CitrusAd Expands into Media Sales Delivering Massive Ad Network Growth Spanning 23,350 Retail Stores". www.businesswire.com. July 27, 2020.
- ^ "CitrusAd connecting CPG brands to shoppers across multiple grocers". Chain Store Age. 20 July 2022.
- ^ "Publicis Groupe". www.publicisgroupe.com.
- ^ "Publicis Groupe launches unified on/off-site retail media platform CitrusAd". 17 June 2022.
- ^ "Ex-AFL star sells start-up for $205m after just four years". Australian Financial Review. October 18, 2021.
- ^ "Publicis deepens retail media play with CitrusAd deal". Ad Age. July 15, 2021.
- ^ "Retail media advertising: Ecommerce as AdTech's next frontier". 3 June 2022.
- ^ EDC, St Pete (September 10, 2021). "CitrusAd Opens U.S. HQ in St. Pete and Seeks Local Talent". St Pete EDC.
- ^ "Gopuff Ads Launches Off- and On-Site Ad Integration". Progressive Grocer. 18 August 2022.
- ^ "Gopuff expands its retail media network | MarTech Cube". August 19, 2022.
- ^ "Gopuff Expands Ad Reach With Off-Site Media". Convenience Store News.
- ^ "Publicis reveals retail media offering to tie-up its e-commerce acquisitions". The Drum.
- ^ "2020 Lord Mayor's Business Awards winners - Choose Brisbane". www.choosebrisbane.com.au.
- ^ "Technology Scale-up Awards 2022 Launch Announced - Hamilton Locke". 25 March 2022.
External links
editCategory:Companies established in 2017 Category:Publicis Groupe