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Conor Cunniffe is an award-winning Irish advertising and creative professional with extensive experience in branding, digital product design, and customer experience.
Early life and education:
editCunniffe grew up in County Leitrim,[1] a small county in the Northern and Western Region of Ireland.
From 2006, Cunniffe attended Carrick-on-Shannon Community School in Carrick-on-Shannon, Ireland. During this time he was an active member of the in-school radio station, a new media outlet that allowed him to explore his creative tendencies and eventually led him to pursue a career in advertising.
In 2010, Cunniffe along with two schoolmates conducted a study to compare visual, auditory and kinaesthetic learning styles.[2] The study involved conducting lessons and tests in various learning styles to see how students responded and performed.
After obtaining his Leaving Certificate, Cunniffe enrolled in the BA (Hons) Advertising programme at Southampton Solent University. One of Cunniffe's teachers described him as "an outstanding student" with "undeniable talent."[3]
Career
editCunniffe joined AKQA, a global digital agency, in 2021. During his tenure he worked on high-profile projects across various sectors, including collaborations with major brands such as Nike, Jordan, and Gucci. One notable project under his leadership was the launch of Pink Chip,[4] a partnership with UN Women aimed at promoting gender equality. His work at AKQA delves deeper into integrated branding and digital product design, moving beyond traditional communications roles.
Prior to his current position, Cunniffe spent nearly four years at Droga5 Dublin from January 2018 to November 2021, where he contributed to a variety of local and international campaigns, gaining recognition with several Grand Prix wins. His tenure at Droga5 allowed him to work with prominent brands, solidifying his reputation in the creative advertising industry.
In 2019, Cunniffe was chosen to represent Ireland in the digital category of the Young Lions competition in Cannes.[5] The following year, Cunniffe represented Ireland yet again in the eurobest Young Creative Integrated Competition 2020.[6]
Before joining Droga5, Cunniffe worked for DDFH&B, where he worked for over two years, producing creative work for brands such as Lucozade, Liberty Insurance, DCU, and The National Lottery. This role offered him a wealth of experience in both the strategic and creative aspects of advertising.
Earlier in his career, Cunniffe briefly worked as a Freelance Copywriter at Chemistry, a creative agency in Dublin, where he worked on clients such as Tesco Mobile and the Irish Blood Transfusion Service. He also completed a summer internship at McCannBlue (formerly McCann Dublin) in 2013, which cemented his decision to pursue a career in advertising. During his internship, Cunniffe had the opportunity to contribute to live briefs and gain valuable insights into the creative process.
Cunniffe's career has been marked by his ability to work with top-tier clients and his commitment to producing innovative and impactful work across a range of industries. His professional journey reflects a blend of creative excellence, strategic thinking, and a passion for driving meaningful brand experiences.
Accolades:
editCunniffe is one of Ireland's most awarded creative exports, and has received numerous accolades throughout his career as seen on Ad Forum.[7] His achievements span a wide range of international award shows, recognizing both the excellence of his work and his innovative contributions to the advertising industry.
Cunniffe has been awarded 1 Grand Prix, 1 Glass, 4 Gold, 2 Silver, 1 Bronze, and 2 Titanium shortlist accolades at the Cannes Lions International Festival of Creativity, one of the most esteemed advertising award shows globally.
In the Eurobest awards, Cunniffe has been honored with 1 Grand Prix, 1 Silver, and 1 Bronze, underlining his continued success in producing impactful and creative work for global brands.
At the Clio Awards, Cunniffe has received 2 Silver and 2 Bronze awards, recognizing his consistent ability to deliver high-quality work with global appeal.
Cunniffe has been recognized at the London International Awards (LIA) with 1 Grand Prix, 1 Gold, and 3 Bronze, adding to his extensive collection of accolades from international award shows.
Cunniffe's work has also garnered recognition in the Fast Company awards, including 1 Win for World's Most Innovative Company and 1 Finalist for World-Changing Ideas, highlighting the broader societal impact of his creative work.
Caples awards
editAt the Caples Awards, Cunniffe won 1 Gold, further solidifying his standing as a creative leader in the advertising industry.
In the Lovies, Cunniffe received 1 Gold, adding to his growing collection of digital-focused accolades.
ICAD Awards
editAt the Institute of Creative Advertising & Design (ICAD) awards, Cunniffe has won 3 Gold, 3 Silver, and 2 Bronze, a testament to his versatility and consistent excellence in advertising and design.
Cannes Young Lions – Ireland
editIn 2019, Cunniffe was the Digital Winner for Ireland at the Cannes Young Lions, recognizing his exceptional talent in the digital creative field.
Eurobest Young Creatives
editCunniffe also earned Overall Silver at Eurobest Young Creatives in 2020, further solidifying his place as one of the top young creative minds in the industry.
References
edit- ^ "Conor Cunniffe Portfolio — Conor Cunniffe". conor c(un)nif(fe). Retrieved 2024-11-15.
- ^ Development, PodBean. "Programme 29, More Young Scientists, CESI Conference & News (24-1-10) | Inside Education - a podcast for educators interested in teaching". insideeducation.podbean.com. Retrieved 2024-11-15.
- ^ "MA Creative Advertising : Southampton Solent University | D&AD". www.dandad.org. Retrieved 2024-11-15.
- ^ https://pinkchip.org
- ^ ICAN (2024-11-14). "Cannes Young Lions - Team Ireland 2019". IAPI. Retrieved 2024-11-15.
- ^ ICAN (2024-11-15). "Teams Selected for eurobest Young Creative Competition". IAPI. Retrieved 2024-11-15.
- ^ https://cn.adforum.com/talent/81860336-conor-cunniffe/awards
- ^ https://www.fastcompany.com/91072788/finance-world-changing-ideas-2024