Draft:Department of Defense New Media

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Rejected by LR.127 3 months ago. Last edited by LR.127 3 months ago.

Department of Defense (DoD) New Media is a United States Department of Defense directorate that utilizes new media to disseminate public information. The directorate was established in October 2006 by the Office of the Assistant Secretary of Defense for Public Affairs to research and adopt communication-delivery advancements as part of a wider mission to make DoD more forward-leaning in its approach to communicating in a 24/7 new media age.^[1] The DoD New Media directorate initiates programs and products that engage recent and emerging Internet technologies –Web 2.0 and beyond–to make information more transparent and accessible to worldwide audiences (U.S. military members, media, and private citizens) who increasingly use the Internet and mobile devices, such as cell phones, personal digital assistants, and MP3 players, to receive news and information.

Programs and products

Bloggers' Roundtable

The Bloggers' Roundtable is a series of conference calls where bloggers and online journalists dialog with DoD and military leaders. DoD New Media launched the program on February 2, 2007, to provide bloggers interested in defense issues, programs, and operations with verifiable information from DoD officials in the Pentagon, diplomats, and field commanders in Iraq and Afghanistan. Information from the roundtables is also multipurposed for the public on DoD's official website,^[2] where visitors can access audio files, transcripts, American Forces Press Service articles, and related background and source material. The Bloggers' Roundtables are also broadcast live on BlogTalkRadio and podcast via the Pentagon Channel website^[3] and iTunes.

DoDvClips

DoDvClips is a website containing a collection of videos produced by DoD with footage from speeches, military field operations, Pentagon Channel news programs, America Supports You news stories, and public service announcements.^[4] The website has an embed tool enabling the HTML code for the videos to be copied and placed on other web pages (allowing users to display the videos on their own websites).

DoD.mil/mobile

DoD.mil/mobile is a web-based service that compiles and adapts the top news stories, press releases, and press advisories from DoD's official website for display on personal digital assistant (PDA) devices, such as Blackberry.^[5]

Text messaging

DoD New Media uses text messaging for campaigns that encourage private citizens to communicate support to U.S. military members. For example, a campaign executed in November 2007 by the America Supports You program asked citizens to text message words of support for military members unable to be home on the Thanksgiving holiday. The campaign resulted in more than 130,000 text messages received during the Thanksgiving week to be viewed online by military members (as reported by the American Forces Press Service in a November 26, 2007, article^[6]).

Social networking

DoD New Media contributes content to social network services that are popular in the United States, including MySpace, YouTube, and BlogTalkRadio. MySpace is used to host a profile for the America Supports You program. YouTube is used to host channels for DoDvClips and America Supports You video content. And BlogTalkRadio is used to broadcast the Bloggers' Roundtables live and to host a talk radio show about America Supports You.

RSS feeds

RSS feed subscriber services, also known as really simple syndication, are used on the official DoD website and DoDvClips to automatically push news updates and video clips to users' e-mail accounts.

Podcasts

DoD New Media repurposes audio from military news and information programs as podcasts, so the content can be downloaded on portable media players and personal computers for playback. The podcasts can be downloaded from the Pentagon Channel website and iTunes.

Pentagon Channel Live

Pentagon Channel Live is a simulcast (via streaming video) of Pentagon Channel programming on the Internet. The simulcast is found on the homepages of DoD's official website and the Pentagon Channel website.