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Dreams Donuts is a Belgian multinational franchise specializing in customizable donuts and beverages.
Founded in 2020 by Ilyas Aoussar in Charleroi, Belgium, the brand introduced a three-step customization process, enabling customers to personalize donuts with a selection of glazes, fillings, and toppings. Starting with local popularity, Dreams Donuts expanded across Belgium and, in 2020, entered the French market[1]. Following steady growth, the brand launched international franchises across Europe by 2023, notably in Spain[2] and Italy.
 | |
 Siège Social Dreams Donuts | |
| Dreams Donuts | |
| Founded | 2020 |
| Founder | Ilyas Aoussar & Allison Danguy |
Number of locations | 94 stores (2024) |
Area served | Europe |
| Website | www.dreamsdonuts.com |
History and growth
edit- 2019: Dreams Donuts opens its first store in Charleroi, Belgium, introducing its customizable donut concept that quickly gains popularity[3].
- 2020: The brand expands across Belgium with stores in Ath, Binche, Mons, and Mouscron, building a strong national presence.
- June 2021: Dreams Donuts launches the "Drink Corner," adding iced coffee, bubble tea, and other beverages to its menu.
- October 2021: Dreams Donuts opens its first locations in France, in Valenciennes[4] and Douai[5], marking the beginning of its expansion in french[6][7][8][9][10][11] and internationally.
- March 2022: The brand participates in the Franchise Expo to explore new partnerships and strengthen its franchise model.
- May 2022: Following training in Italy, Dreams Donuts adds Italian-style gelato to its offerings, diversifying its product range.
- October 2023: Dreams Donuts joins the Milan Franchise Expo to further its European presence.
- November 2023: The brand partners with Touche Pas à Mon Poste (TPMP) to increase visibility and opens its first Italian franchise.
- March 2024: Dreams Donuts continues its European expansion with a new location in Malaga, Spain[12][2].
- September 2024: The brand receives the Wallonia Export Start Award, highlighting its innovation and strong international growth[13][14].
References
edit- ^ Pompougnac, Vincent (September 2024). "Les grands noms du donut à l'assaut du marché français". Franchise Magazine (280): |pp=52-53-54 – via plus que pro.
- ^ a b Rosado, Alba (13 March 2024). "Ô Dreams abrirá en Málaga su primera tienda en España: regalará donuts el día de la inauguración". el espagnol www.elespagnol.com (in Spanish).
- ^ van Kasteel, Jean (1 October 2022). "Charleroi : l'enseigne Dreams Donuts va s'exporter en France". L'avenir. p. 1.
- ^ Barreau, Marc-Antoine (4 November 2021). "Valenciennes. Chez Dreams Donuts, « 2000 donuts » ont été vendus le premier jour d'ouverture". L'observateur. p. 1.
- ^ Sion, Paul (15 April 2022). "Douai : La folie Dreams Donuts s'empare de la rue de la Madeleine !". L'observateur.
- ^ Brassart, Florian (23 August 2022). "EN IMAGES. À Béthune, composez vous-mêmes vos donuts dans ce bar coloré !". Actu.fr Actupasdecalais.
- ^ Hossein-Zadeh, Nina (25 December 2022). "Toulouse. Dreams Donuts, une boutique à l'Américaine ouvre en centre-ville". Actu.fr Toulouse.
- ^ Bernard, Marion (2022-12-10). "Toulouse : un nouveau concept de bar à donuts s'implante dans le centre-ville". L'opinion indépendante.
- ^ Hodey, Isabelle (26 May 2023). "Calais: Dreams Donuts, la success story commercialede la semaine!". La Voix du Nord www.lavoixdunord.fr.
- ^ C, A (24 May 2023). "Commerce : une franchise de donuts débarque rue du Sauvage".
- ^ "À Saint-Brieuc, Dream Donuts ouvre ses portes dans une ambiance délirante [Vidéo]". 16 March 2024.
- ^ Nieto, Julián (12 March 2024). "O Dreams: la cadena líder de rosquillas personalizadas llega a Málaga el 23 de marzo". La opinion de Malaga.
- ^ "L'entreprise wallonne Dreams Donuts part à la conquête de l'Europe". wallonia.be. 18 September 2024.
- ^ "" Notre approche de personnalisation des donuts est au cœur de notre succès "". Forbes Belgique. Belgium: Forbes Partenaire. 2024-10-18.