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Easybook is an online platform facilitating the booking of transportation services, including buses, ferries, and train tickets, through its website[1] and mobile apps available on iOS and Android devices. The platform offers a range of services to travellers, transporters, and terminal operators across the ASEAN land and sea travel sector. Users can browse available routes, compare costs, and book tickets online, simplifying trip planning. Operating in 10 countries, including Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Brunei, Laos, Cambodia, and Myanmar, Easybook has become a preferred choice for travellers seeking transit options in ASEAN nations. In 2016, it was recognised as the largest online ticket booking service in Southeast Asia.[2] With a customer base of over 3 million and over 40 million tickets sold, Easybook collaborates with more than 1,000 operators, covering an extensive network of over 60,000 routes.
History
editEasybook, previously known as Easibook, was founded in 2006 as an entrepreneurial venture by William Lee, a student at the National University of Singapore. During the early years, the site was only dedicated to selling online bus tickets in Singapore and Malaysia. Following a positive response from customers, the platform expanded to include train and ferry ticket booking, car rentals, hotels, and charter services, addressing the need for convenient transportation in Southeast Asia.[3]
As of 2023, Easybook holds the largest market share in Malaysia, Singapore, Indonesia, and Thailand[3], with over 3 million monthly visitors to Easybook.com, 1.6 million app downloads, 40 million tickets sold, and over 1,000 operators servicing over 60,000 routes throughout ASEAN. Contributing to its growth, Easybook has established strategic partnerships and agreements with Grab, Shopee,[4] Touch n Go,[5] and local governments. The platform has been growing at a compounded annual growth rate of 50%, excluding the COVID-19 pandemic, from 2020 to 2021. [6]Operating in 10 countries in ASEAN, Easybook aims to scale up its expansion by acquiring more transport operators and terminals while converting offline clients to online platforms. [2]
Products & Services
editEasybook operates in 3 primary business sectors: business-to-business (B2B), business-to-consumer (B2C), and business-to-government (B2G): -
- In the B2B sector, Easybook's platform hosts over 1,000 bus and ferry companies, including prominent transport operators such as Supernice Express, Sri Maju, Billion Stars, KBES, and Dharma Indah. Through its platform, Easybook helps transport operators reach worldwide ticket distributors and enhance their business value.
- In the B2C sector, Easybook now has a rapidly increasing database of more than 5 million passengers. Travellers have access to a wide range of transportation services, including the transportation mode (buses, ferries, and trains), operators, and terminals, allowing them to plan their journeys more flexibly that best suits their needs and preferences.
- Within the B2G sector, Easybook provides a software-as-a-service (SAAS) based solution for managing bus and ferry terminals. This system handles ticket inventory for all transit companies, streamlines ticket sales, and enhances terminal traffic flow processes. The solution has demonstrated effectiveness in resolving critical ferry safety issues and is operational at over 150 terminals in the region, including terminals in Penang, Johor, Sabah in Malaysia, as well as in Bali and Manado in Indonesia.
Partnerships
edit- Launching Easybook products on the Shopee App in Malaysia and Singapore, Huawei Petal Search, and the Boost App.
- Establishing a merchant partnership with ShopbackMY.
- Collaborating with other companies to integrate Easybook products into their platforms, including the Touch 'n Go App and Grab App.
Awards & Recognition
edit2015:
- Singapore Outstanding Enterprise Award
- Singapore Heartlands Enterprise Star Award 2015
2016:
- Largest online ticket booking service in Southeast Asia
External Links
editReferences
edit- ^ "Easybook®(MY)|LARGEST Train,Car,Ferry,Bus Tickets Online Booking-SEAsia". www.easybook.com. Archived from the original on 27 December 2017. Retrieved 17 April 2024.
- ^ a b Dhesi, Daljit (16 March 2024). "Easybook going places". The Star. Archived from the original on 16 March 2024. Retrieved 17 April 2024.
- ^ a b Cordon, Miguel (23 July 2021). "Connecting Asia's startup ecosystem". Tech in Asia. Archived from the original on 25 July 2021. Retrieved 17 April 2024.
- ^ Ang, Matthias (9 July 2023). "S'pore bus services to JB now available on Grab & Shopee ranging from S$3 to S$11". Mothership SG. Archived from the original on 13 July 2023. Retrieved 17 April 2023.
- ^ Ng, Yvonne (8 November 2019). "Get RM4 off when you pay for your EasyBook tickets with Touch 'n Go eWallet". KLGadgetGuy. Archived from the original on 30 April 2024. Retrieved 17 April 2024.
- ^ MY, Disruptr (29 March 2023). "Easybook Aims To Hit A Minimum Projection Of RM80 Million In Revenue". Disruptr MY. Archived from the original on 29 March 2023. Retrieved 17 April 2024.