Wikipedia

Draft:Exxentric

  • Comment: With the possible exception of the first DI article, none of the sources cited meet the WP:GNG standard for notability: most provide only passing or no mentions of the company, or are primary sources or routine business reporting. DoubleGrazing (talk) 15:21, 16 July 2023 (UTC)
  • Comment: Many of these sources don't appear to be independent. Stuartyeates (talk) 08:02, 6 August 2022 (UTC)
Exxentric
Company typePrivate
IndustryExercise equipment
FoundedFebruary 23, 2011; 13 years ago (2011-02-23) in Stockholm, Sweden
Founders
Headquarters
Stockholm
,
Sweden
Area served
Worldwide
Brands
  • kBox
  • kPulley
  • Exxentric
Revenue49.0m SEK[1] (2021–22)
Owners
  • Fredrik Correa
  • Mårten Fredriksson
  • Erik Lindberg
  • Johan A Larsson
[2]
Number of employees
30[1] (2021–22)
Websiteexxentric.com

Exxentric is a Swedish company that manufactures strength training equipment based on flywheel training,[2][3] originally conceived in research for space travel and subsequently shown to lead to improvements of athletic performance and resilience to injury.[4][5]

Exxentric is best known for its first training device series named kBox, used for athletic training by professional athletes and fitness enthusiasts in 60 countries[2] and studied by several European and North American research teams.[6][7][8][9] The company has repeatedly received national Swedish awards for growth companies.[10][11]

History

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The kBox4 and its applications for training with eccentric overload and instant kMeter feedback introduced to a coach at the Beijing Research Institute of Sport Science.

Exxentric was founded in Stockholm, Sweden in 2011 by a team including the two former ice hockey coaches Fredrik Correa, Swedish dermatologist, and Mårten Fredriksson, a manager at the Swedish Olympic Committee.[12][13]

Their first product launched the same year, the kBox, was based on their experience from an early research project into flywheel training for space travel at Karolinska Institute funded by NASA and ESA.[3][12]

2015, Exxentric first introduced its kMeter app for accurate monitoring of power and energy when using its flywheel training devices, later validated by a sports science research team.[9] In 2018, Exxentric launched a new product line based on its flywheel training solution named kPulley, with a wall-mounted design to train horizontal movements.[14] It was followed in 2020 by the LegExx machine for leg extension exercises, and in 2021 by the kPulley Go, its most portable training device thus far.

From 2017 to 2021, Exxentric grew by above 300%[1] and was awarded Superföretag by Veckans Affärer and Bisnode in 2019–2021[10] and DI Gasell and Mästargasell by Dagens Industri in 2020, 2021 and 2022.[11]

The company counted professional football clubs Juventus, Inter, CSKA Moscow and Djurgården among its first customers,[3][2] followed by Real Madrid[15] and others. Examples of notable individual users of Exxentric equipment include professional tennis player Andy Murray,[16] actress Brie Larson[17][18] and model Kate Upton.[19][failed verification][20][21]

References

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  1. ^ a b c "Exxentric AB - Org.nr: 556842-8808" (in Swedish). UC Affärsinformation [sv]. Retrieved 2022-08-11.
  2. ^ a b c d Rönnlund, Emil (2018-11-07). "Rymdforskning gav affärsidén – Nu säljs Exxentrics träningsredskap i 60 länder" [Space research resulted in the business idea – Now, Exxentric's exercise equipment is sold in 60 countries]. Dagens Industri (in Swedish). pp. 40–41.
  3. ^ a b c Wagner, Michael (2013-02-04). "Blågult ska lyfta – med rymdträning" [Blågult will take off - with space training]. Sportbladet (in Swedish). Aftonbladet. p. 6. Retrieved 2022-04-09.
  4. ^ Wonders, Jaap (2019-12-14). "Flywheel Training in Musculoskeletal Rehabilitation: A Clinical Commentary". International Journal of Sports Physical Therapy. 14 (6): 994–1000. doi:10.26603/ijspt20190994. PMC 6878857. PMID 31803531.
  5. ^ Smith, Joel (2018). Speed Strength: A Comprehensive Guide to Biomechanics, Demands and Training Methodology for Linear Speed. Just fly sports. p. 202. ISBN 978-1720694625.
  6. ^ Núñez, F. J.; Santalla, A.; Carrasquila, I.; Asian, J. A.; Reina, J. I.; Suarez-Arrones, L. J. (2018). "The effects of unilateral and bilateral eccentric overload training on hypertrophy, muscle power and COD performance, and its determinants, in team sport players". PLOS ONE. 13 (3): e0193841. Bibcode:2018PLoSO..1393841N. doi:10.1371/journal.pone.0193841. PMC 5874004. PMID 29590139.
  7. ^ Suarez-Arrones, L.; Saez De Villarreal, E.; Núñez, F. J.; Di Salvo, V.; Petri, C.; Buccolini, A.; Maldonado, R. A.; Torreno, N.; Mendez-Villanueva, A. (2018). "In-season eccentric-overload training in elite soccer players: Effects on body composition, strength and sprint performance". PLOS ONE. 13 (10): e0205332. Bibcode:2018PLoSO..1305332S. doi:10.1371/journal.pone.0205332. PMC 6191107. PMID 30325935.
  8. ^ Bollinger, L. M.; Brantley, J. T.; Tarlton, J. K.; Baker, P. A.; Seay, R. F.; Abel, M. G. (2020). "Construct Validity, Test-Retest Reliability, and Repeatability of Performance Variables Using a Flywheel Resistance Training Device". Journal of Strength and Conditioning Research. 34 (11): 3149–3156. doi:10.1519/JSC.0000000000002647. PMID 33105365.
  9. ^ a b Weakley, Jonathon; et al. (2019-05-01). "Criterion Validity of Force and Power Outputs for a Commonly Used Flywheel Resistance Training Device and Bluetooth App". Journal of Strength and Conditioning Research. 33 (5): 1180–1184. doi:10.1519/JSC.0000000000003132. PMID 30908378. S2CID 85516152. Retrieved 2022-04-10.
  10. ^ a b "HELA LISTAN: Sveriges 717 Superföretag 2019" [The Full List: Sweden's 717 Super Companies 2019] (in Swedish). Veckans Affärer. Retrieved 2022-05-05.Archived 2019-10-26 at the Wayback Machine
    "Superföretagen 2020" (in Swedish). Dun & Bradstreet. Retrieved 2022-04-09.
    "Superföretagen 2021" (in Swedish). Dun & Bradstreet. Retrieved 2022-05-05.
  11. ^ a b "Gasellistan" (in Swedish). Dagens Industri. Retrieved 2022-12-01.
  12. ^ a b Glaeser, Christopher (2014-12-09). "What Every Coach Ought to Know About Flywheel Training". Freelap. Retrieved 2022-04-09.
  13. ^ Lydén, Henrik (2016-06-01). "Svänghjulsträningen tar ny fart" [Flywheel Training Takes On New Momentum]. FysioScience (in Swedish). Sweden. pp. 1–2. Archived from the original on 2016-05-31.
  14. ^ Heath-Jones, Lauren (2018-06-05). "Exxentric expands flywheel training offering with new product line". www.healthclubmanagement.co.uk. Retrieved 2022-04-09.
  15. ^ Castañeda, Ángela (2019-03-13). "Primeras imágenes de Zidane en la ciudad deportiva del Real Madrid" (in Spanish). El Español. In lead image. Retrieved 2022-05-21.
  16. ^ "Kein Lendl-Ersatz für Murray". Tennisnet.com (in German). 2017-11-20. Retrieved 2022-04-09.
  17. ^ Ellis, Philip (2021-09-07). "Watch Captain Marvel Star Brie Larson Crush a Goblet Squat With Added Resistance". Men's Health. Retrieved 2022-04-09.
  18. ^ Cherry, Renee (2021-04-02). "The Exercises Brie Larson Is Doing to Reach Her Fitness Goals". Shape. Retrieved 2022-04-09.
  19. ^ Mazziotta, Julie (2017-09-28). "See Kate Upton Crush Her 'Leg Day' Workout While Watching Her Fiancé's Baseball Game". People. Retrieved 2022-04-09.
  20. ^ Turner, Gus (2017-08-21). "Kate Upton Is Catching Heat From Gym Rats For This Workout Video". Men's Health. Retrieved 2022-04-09.
  21. ^ Kornelis, Chris (2019-02-26). "Supermodel Kate Upton on the Best Way to Stalk Your Baby". WSJ. Retrieved 2022-04-09. I like to exercise with an Exxentric Kbox 4. It's a really small, unique machine. There are all these wheels and different handles, so you can do squats, leg lifts, dead lifts, anything. It pulls as you move up or down, so you're getting double resistance.

Further reading

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Wikimedia Commons has media related to Exxentric.

Category:Exercise equipment companies Category:Exercise-related trademarks Category:Athletic training Category:Strength training Category:Swedish brands Category:Manufacturing companies based in Stockholm Category:Manufacturing companies established in 2011

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