Fluxy.One - Digital Product Passport (DPP) for SME's EU

Fluxy.One is a digital platform designed to assist small and medium-sized enterprises (SMEs) in complying with emerging EU regulatory standards on sustainability, product transparency, and traceability. Fluxy.One enables businesses to efficiently manage compliance through the use of Digital Product Passports (DPPs), GS1 Digital Links & QR Codes, multilingual translations, and real-time compliance tracking capabilities.

Background

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With the European Union's growing emphasis on sustainability, the regulatory landscape has undergone significant changes, including initiatives such as the Ecodesign Directive and the requirements for Digital Product Passports. These regulations are reshaping compliance standards, especially for products like FMCG, food, electronics, textiles, furniture, and building materials, and present new challenges for SMEs aiming to meet transparency and sustainability requirements.

Fluxy.One was created to bridge the gap between complex regulatory requirements and the limited resources of SMEs. By automating compliance processes and providing a suite of consumer-facing tools, Fluxy.One empowers SMEs to stay competitive in the evolving market while promoting sustainability as a growth opportunity.

Purpose and Vision

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The core vision of Fluxy.One is to enable SMEs to thrive in a compliance-heavy market by turning regulatory requirements into strategic advantages. It does so by simplifying compliance with EU sustainability regulations, facilitating seamless integration into circular economy practices, and providing innovative tools that connect SMEs directly with eco-conscious consumers.

Core Functions

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Compliance Management Tools

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Automated Compliance Tracking: Fluxy.One provides an automated approach to compliance, ensuring that SMEs stay aligned with current EU standards, including Digital Product Passports and GS1 recommendations. By tracking product data across its entire lifecycle, Fluxy.One helps SMEs maintain transparency while minimizing administrative efforts.

Sustainability and Circular Economy Support Features

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Circular Economy Integration: The platform is uniquely designed to support SMEs in integrating circular economy principles such as waste reduction, resource optimization, and material reuse. Fluxy.One facilitates reporting on sustainability metrics and provides tools for managing environmental impact, helping SMEs align with regulatory requirements and consumer expectations for environmentally responsible practices.

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Fluxy.One builds on GS1 standards to provide a single way to share critical product data, including materials, provenance, manufacturing processes, and sustainability information. With scannable GS1 QR codes, consumers can easily access detailed product information, increasing transparency and consumer confidence.

Marketing and Consumer Engagement Tools

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Enhanced Consumer Engagement: In addition to compliance, Fluxy.One helps SMEs utilize a new channel of communication with their consumers. Businesses can provide DPPs with video instructions, cooking recipes, collect feedback and reviews, run contests, or place pre-orders. One QR code on a package opens the door to limitless possibilities of direct communication with the consumer. Real-time analytics allow SMEs to study consumer behavior and refine their strategies effectively.

Technology Integration

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Fluxy.One enables the creation of Digital Product Passports (DPPs) based on GS1 standards and guidelines, creating a streamlined system for tracking and communicating product data throughout the supply chain. The platform also supports multilingual translations in all 24 official EU languages, ensuring compliance information is available across markets. This technology enables companies to remain globally competitive by providing full transparency and accessibility to customers across the EU.

Innovation and Development

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Fluxy.One aims to transform compliance management with new technologies. The platform includes automated compliance updates that enable SMEs to stay compliant with regulatory standards without manual intervention.

In the future, the project plans to integrate blockchain-based traceability solutions to further increase transparency and consumer trust throughout the product lifecycle. For example, blockchain integration will allow consumers to verify each step of the production and supply chain, enhancing their trust in product authenticity.

Fluxy.One has also applied for intellectual property protection for its automated compliance algorithms and integration with GS1 standards.

Collaboration continues with various research institutes across Europe to promote high-tech solutions that support sustainable business development. As a member of the AIPIA association and CIRPASS, the Fluxy.One project is directly involved in the work on new standards for the circular economy and ESG.

Future-Proof Compliance and Cost-Efficiency

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Fluxy.One’s use of GS1 technologies and Digital Product Passports (DPPs), integrated with Global Trade Item Numbers (GTIN) and Global Location Numbers (GLN), allows for precise tracking of the origin of goods and raw materials, ensuring full traceability across the supply chain. This strategic integration not only meets current compliance requirements but also provides a future-proof solution for SMEs.

Many manufacturers currently choose to meet the Ecodesign for Sustainable Products Regulation (ESPR) requirements in a formal and cost-effective manner, often opting for short-term solutions that barely comply with standards. However, the future will demand deeper transparency and traceability, meaning that SMEs who are only formally compliant today may face significant costs later on to upgrade their solutions to meet comprehensive DPP standards.

With Fluxy.One, SMEs can make an upfront investment in comprehensive compliance, saving significant costs in the future when stricter standards are enforced. By aligning with DPPs and GS1 technologies today, SMEs can avoid costly retrofitting and ensure that their products are ready to meet future regulatory expectations without disruptions.

Also, earlier implementation of DPP, will already now significantly improve a company's ESG rating, which has a positive effect both in access to financial resources and tax benefits.

Impact and Market Positioning

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The rise of the circular economy and sustainability as core consumer values has prompted significant changes across industries. According to the European Environmental Agency, over 80% of EU consumers are willing to pay a premium for environmentally responsible products. Fluxy.One helps SMEs meet this consumer demand by providing tools that make transparency and compliance manageable and accessible.

Fluxy.One is a GS1 partner and was recognized in the CIRPASS Benchmark of Digital Solutions as a SaaS offering for compliance management. The company is also a member of the Active and Intelligent Packaging Industry Association (AIPIA), highlighting its role in driving sustainability through advanced technology.

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References

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