| Submission declined on 15 July 2024 by SafariScribe (talk). This submission is not adequately supported by reliable sources. Reliable sources are required so that information can be verified. If you need help with referencing, please see Referencing for beginners and Citing sources. This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
|  |
Frank R. Kardes
edit
Early Life and Education
editFrank R. Kardes earned his B.S. in Psychology from St. Bonaventure University in 1980, his M.A. in Psychology from the University of Dayton in 1982, and his Ph.D. in Psychology from Indiana University in 1986.
Career
editKardes began his academic career as an Assistant Professor of Management Science at the Sloan School of Management, Massachusetts Institute of Technology (1986-1989). He then joined the University of Cincinnati as an Associate Professor of Marketing in 1989, where he became a Professor of Marketing in 1993. Since 2005, he has held the title of Donald E. Weston Professor of Marketing, and in 2016, he was named a Distinguished Research Professor.
Research and Contributions
editKardes' research focuses on consumer persuasion, judgment, inference, and decision-making. His work has been influential in understanding how consumers process information and make decisions. He has published nine books and over 100 articles, contributing significantly to the fields of consumer psychology and marketing.
Professional Affiliations and Honors
editKardes is a Fellow of the American Psychological Association, Association for Psychological Science, Society for Consumer Psychology, Society for Experimental Social Psychology, Society for Personality and Social Psychology, and the Midwestern Psychological Association. He received the Distinguished Scientific Achievement Award from the Society for Consumer Psychology in 2004. Other notable awards include the Lindner Research Excellence Award (2016) and the Louis W. Stern Award for the Outstanding Journal of Marketing Article on Marketing Channels and Distribution (2017). In 2020, he delivered a [TedX Talk titled "Omission Neglect: Out of Sight Out of Mind"](https://www.ted.com/tedx).
Editorial Roles
editKardes has served on the editorial boards of several prestigious journals, including:
- Behavioral Marketing Abstracts
- International Journal of Research in Marketing
- Journal of Consumer Psychology
- Journal of Consumer Research
- Journal of Marketing Research
- Marketing Letters
Publications
edit- Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). "On the automatic activation of attitudes". Journal of Personality and Social Psychology. 3868 Citations.
- Herr, P. M., Kardes, F. R., & Kim, J. (1991). "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective". Journal of Consumer Research.
- Kardes, F. R., Posavac, S. S., & Cronley, M. L. (2004). "Consumer Inference: A Review of Processes, Bases, and Judgment Contexts". Journal of Consumer Psychology.
- Kardes, F. R. (1998). Consumer Behavior and Managerial Decision Making.
- Kardes, F. R. (1988). "Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion". Journal of Consumer Research.
- Kardes, F. R., Kalyanaram, G., Chandrashekaran, M., & Dornoff, R. J. (1993). "Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage". Journal of Consumer Research.
- Kardes, F. R., & Kalyanaram, G. (1992). "Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective". Journal of Marketing Research.
Books
edit- Kardes, F. R., & Sujan, M. (Eds.). (1995). Advances in Consumer Research, Vol. 22. Association for Consumer Research.
- Kardes, F. R. (2002). Consumer Behavior and Managerial Decision Making (2nd ed.). Prentice Hall.
- Kardes, F. R., Herr, P. M., & Nantel, J. (Eds.). (2005). Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates.
- Haugtvedt, C. P., Herr, P. M., & Kardes, F. R. (Eds.). (2008). Handbook of Consumer Psychology. LEA/Psychology Press.
- Kardes, F. R., Cronley, M. L., & Cline, T. W. (2015). Consumer Behavior (2nd ed.). Cengage Learning.
- Kardes, F. R., Herr, P. M., & Schwarz, N. (Eds.). (2019). Handbook of Research Methods in Consumer Psychology. Routledge.
Personal Life
editFrank R. Kardes is an expert in wine and enjoys sharing his knowledge on the subject. He is known for his appreciation of fine wines and often incorporates his expertise into his personal and professional life. Details about other aspects of Kardes' personal life are not widely publicized.
References
edit- [University of Cincinnati Faculty Page](https://business.uc.edu/faculty-research/marketing/faculty/frank-kardes.html)
- [University of Cincinnati Research Directory](https://researchdirectory.uc.edu/p/kardesfr)
- CV of Frank R. Kardes