Grabify is a web-based tool primarily used for link tracking and analytics. It allows users to create shortened URLs that can be tracked for various metrics, such as the number of clicks, geographic location of the users, and the devices used to access the links. This can be particularly useful for marketers and content creators who want to analyze the performance of their links and understand their audience better.

The platform typically operates by generating a unique link that redirects to a specified URL while collecting data on the users who click on it. Users can then view detailed statistics on their dashboard, helping them to optimize their marketing strategies.