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The HEIMA app is an Icelandic mobile app created by entrepreneurs Alma Dóra Ríkarðsdóttir, Sigurlaug Guðrún Jóhannsdóttir and Tristan John Frantz. The app helps families collaborate better on household chores and family responsibilities, collect points, follow the family scoreboard and reward kids and teenagers for their work in the household. The HEIMA team first came together in 2020 when they competed in and won the Iceland´s largest competition for business ideas, the Golden Egg (Isl. Gulleggið).