Draft:Haus (incrementality business)

Submission declined on 9 December 2024 by DoubleGrazing (talk).

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Declined by DoubleGrazing 2 days ago. Last edited by DoubleGrazing 2 days ago. Reviewer: Inform author.

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Haus is a decision science and marketing measurement platform that helps brands measure the incrementality of advertising efforts. Founded in 2021 by former Google data scientist and product manager Zach Epstein^[1], Haus announced $20M in additional financing led by 01 Advisors in 2024.^[2]

In August 2024, Haus was highlighted in AdExchanger in a featured story about branded search.^[3]

Haus was named as one of LinkedIn's Top Startups in the U.S. in 2024.^[4]

References

^ "We are Haus | Made for Marketers, Built by Scientists". haus.io. Retrieved 2024-12-09.
^ Haus. "Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering". www.prnewswire.com. Retrieved 2024-12-09.
^ Hercher, James (2024-08-22). "How Incrementality Tests Helped Newton Baby Ditch Branded Search". AdExchanger. Retrieved 2024-12-09.
^ "LinkedIn Top Startups 2024: The 50 U.S. companies on the rise". www.linkedin.com. Retrieved 2024-12-09.

[1] "We are Haus | Made for Marketers, Built by Scientists". haus.io. Retrieved 2024-12-09.

[2] Haus. "Haus announces $20M in additional financing from 01 Advisors and unveils breakthrough Causal Attribution measurement offering". www.prnewswire.com. Retrieved 2024-12-09.

[3] Hercher, James (2024-08-22). "How Incrementality Tests Helped Newton Baby Ditch Branded Search". AdExchanger. Retrieved 2024-12-09.

[4] "LinkedIn Top Startups 2024: The 50 U.S. companies on the rise". www.linkedin.com. Retrieved 2024-12-09.

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